Bringing coffee stains to a grinding halt?

No preservatives, no artificial flavors, no stabilizers, no sugar, no sweeteners.

No coffee-stained teeth.

Touted as the “first colorless coffee drink in the world,” CLR CFF, a clear coffee, involves Arabica coffee beans and pure water, according to the siblings who created it.

Slovakian David Nagy, who founded CLR CFF with his brother Adam told The Evening Standard that inspiration struck when they were living in London:

 “We are heavy coffee drinkers. Like many other people we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs so we decided to create our own recipe.”

What will this mean to a world that “runs on Dunkin”? Will there still exist a “best part of waking up”?

At 5.99£ or $7.70 for two 6.7628 fluid ounces bottles ($3.85 each), this clear alternative keeps pace with the green goddess of Starbucks.

While this seems to warrant a celebration among the dental community, the ramifications are endless.

Has anyone broken the news to Juan Valdez or the Edison Award™-winning Keurig® Vue® brewer?

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Photo courtesy Sprudge.com

Or to Pantone, where at least 14 colors have coffee or coffee-related names, according to Sprudge.com  (Turkish Coffee (19-0812), Coffee Bean (19-0915), Chicory Coffee (19-1419), Mocha Mousse (17-1230), Coffee Liqueúr (18-0930), and Café au Lait (17-1227) among them)?

To the positive, post-meeting coffee rings on vital documents will fade gracefully, along with newsprint ink-stained fingers from the morning paper.

Just like the aroma from the morning cup of joe.

As long as red wine and cigarettes haven’t left the party, though, teeth whitening inventors can still sleep at night.

Naysayers, let the debates begin.

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A relative newcomer to the bitter brew, Kristie Ceruti buzzed her way through the 1990s with Jolt, Red Bull and green tea. This Molar Muse drinks her daily iced coffee through a straw — (online) newspaper in hand — and gets the jitters just thinking about a clear new world.

They had a dream, and they made it ours.

apple iPad and Starbucks coffee

Steve Jobs. Seattle’s original Starbucks triumvirate: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. These visionaries did not ask customers what they sought. Instead, they “dreamed big” and invited others to join the reverie.
Pam Johnson, Editor-in-chief at Inside Dental Technology suggests dental professionals do the same – build a downstream focus. Read her column in January’s edition and be inspired:

http://www.dentalaegis.com/idt/2014/01/building-a-downstream-focus