Benco Dental announces new mission statement

Some member of Senior Leadership with Benco employees and vendor partners.

Benco Dental’s home office, CenterPoint East in Pittston, Pennsylvania recently hosted an evening filled with drumrolls, a balloon drop and the announcement of a new mission statement. 

A few members of the leadership team for the largest independently owned dental distributor unveiled the new company mission statement on Wednesday evening in front of over 50 vendor partners. Vendor partners were in town for the annual Benco Leadership Forum, where equipment specialists, equipment support and regional managers attended seminars at Mohegan Sun in Wilkes-Barre, Pennsylvania, as well as a vendor fair where they were able to preview innovative products being released by these vendors in the near future. 

Managing Directors Chuck and Rick Cohen were joined by two members of the Senior Leadership team, George Rable, VP Culture & People and Terry Barrett, Chief Marketing Officer, to share the exciting news with Benco employees and vendor representatives.

Chuck Cohen, Rick Cohen, Terry Barrett and George Rable introduce the new Benco Dental mission statement.

Over the last decade, the Mission statement had been, ‘We deliver success smile after smile’. The decision to revise it was motivated by the fact that Benco Dental is continually driving dentistry forward through innovation, as well as the family culture created over the last nine decades.

The mission statement is now, ‘We drive dentistry forward through our innovative solutions and caring family culture’.

With Benco being family owned and operated since 1930, those core family values are present throughout the company every day.

Managing Directors Chuck and Rick Cohen with the new mission statement in the lobby of CenterPoint East home office.

Chuck Cohen, one of Benco’s managing directors, spoke about the inspiration behind this change after the unveiling, “We really believe that our mission is to drive dentistry forward.”

Chuck Cohen discusses the inspiration behind Benco’s new mission statement.

The mission statement is just another example of how Benco Dental is setting itself apart from other dental distributors by focusing on the advancement of technology and services that help dentists to better serve their patients. 

Benco looks forward to helping dentists be better at what they do through these innovative solutions and a caring family culture.