Incisal Edge earns 3 FOLIO: Eddie & Ozzie Awards

This prestigious recognition in the publishing community benchmarks excellence in editorial, design.

Incisal Edge earns top spot in three categories and honorable mention in nine during the 2019 FOLIO: Eddie & Ozzie Awards that celebrate excellence in journalism and design across all sectors of publishing.

The nation’s premier dental lifestyle magazine — Incisal Edge, published by Benco Dental since 1997 — is recognized for its offerings across digital and print media, as well as video. Winners from B2B, consumer, association and regional publishing brands were announced during a celebratory gala on October 30 during The FOLIO: Show at the Hilton Midtown in New York City.

In the B2B, Healthcare / Medical / Nursing category, Larry Cohen, Chairman and Chief Customer Advocate for Benco Dental received an Eddie for “Larry’s Collection,” a column on dental artifacts culled from hundreds in his personal reserve.

Kristie Ceruti, the magazine’s Digital Editor, garnered an Eddie for a series of articles that takes an architectural and interior design tour of the country’s most impressive dental practices.

IncisalEdgeMagazine.com received an Eddie for website with a revamp of the digital product by Christopher Cruz, Kevin Garubba, Kristie Ceruti, Rachel Pugh and Loriah Webby.

Incisal Edge earns top spot in three categories and honorable mention in nine during the 2019 FOLIO: Eddie & Ozzie Awards that celebrate excellence in journalism and design across all sectors of publishing. Kristie Ceruti (shown) garnered an Eddie for a series of articles that takes an architectural and interior design tour of the country’s most impressive dental practices. (Photo courtesy Eric Larsen)

Categories in which Incisal Edge received honorable mention awards include:

Eddies, awards for journalism

Ozzies, awards for design

  • Cover Design, B2B, Above 100,000 Circulation: Incisal Edge, Fall 2018 by Loriah Webby
  • Feature Design, B2B, Above 100,000 Circulation: Incisal Edge, 40 Under 40: the 8th annual Kind of Blue, Fall 2018 by Loriah Webby
  • Overall Design (Single Magazine Issue), B2B: Incisal Edge, True North: Winter 2019 by the Incisal Edge Design team of Sharon Fiorini, Donna Shrader, Jimmy Musto and Loriah Webby.
  • Photography, B2B, Print: Incisal Edge, True North: Winter 2019 by Eric Larsen
  • Site Design, B2B: Incisal Edge, IncisalEdgeMagazine.com by Christopher Cruz and Kevin Garubba

“Our readers are a constant source of inspiration, and Incisal Edge is the direct result. Their passion unites us around the shared purpose of driving dentistry forward, and that in turn pushes us to constantly elevate our standards of quality,” said Incisal Edge co-founder Chuck Cohen. “We’re very proud that our team’s hard work is being recognized alongside so many worthy fellow nominees.”

The Folio: team, along with their panel of 200+ judges, received more than 2,000 entries submitted this year in 33 categories. Other publishers among the 2019 finalists are: ESPN the Magazine, Forbes Media, Hearst Magazines, Meredith Corporation and Variety. View the full list here.

Incisal Edge is a previous recipient of an Ozzie Award for Under40Summit.com in the category of Site Design for in 2018. To learn more about Incisal Edge, visit: http://www.incisaledgemagazine.com/

About Incisal Edge

Knowledge. Success. Life. Those three words, printed on the cover of every issue, guide editorial content for the national’s premier dental lifestyle magazine — Incisal Edge. Published by Benco Dental since 1997, Incisal Edge celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime. Known for its “40 Under 40 — America’s Best Young Dentists,” which highlights the country’s brightest rising stars, the magazine’s content ranges from “The 32 Most Influential People in Dentistry” and news about the latest techniques, tools, and dental practice designs, to the best in travel, automobiles, and timepieces. Incisal Edge magazine’s print edition reaches 130,000 readers quarterly via a direct mail distribution package with Dentaltown magazine. Digitally, incisaledgemagazine.com, leads with dynamic visuals and follows with exclusive web content, an improved mobile experience, and a centralized nomination hub for the magazine’s signature awards: the aforementioned 40 Under 40, the Lucy Hobbs Project Awards for Exemplary Women in Dentistry and the Incisal Edge Design Competition for interior design, architecture and space planning within the dental profession.

Dental historian: ‘Get better or get gone’

IN THE EARLY DECADES OF THE TWENTIETH CENTURY, SS WHITE RULED DENTISTRY LIKE A COLOSSUS. WELL, THAT WAS THEN.

In the summer issue of Incisal Edge dental lifestyle magazine, Benco Dental Chairman and Chief Customer Advocate Larry Cohen offers the latest installment of Larry’s Collection, a showcase of unique dental artifacts he has collected over the past half-century.

This time around, he discusses an SS White 100th anniversary book:

“Over the first half of the 20th century, one company dominated the dental industry: SS White. It manufactured nearly everything, both merchandise and equipment, except film (Eastman Kodak had that one locked up) and artificial teeth (Dentsply was the big player there). SS White was gigantic. Today, it’s a vastly different, much smaller company focused exclusively on cutting instruments. What happened?”

“SS White’s self-published (and rather self- laudatory) 100th-anniversary book, A Century of Service to Dentistry, (shown above and at right) released during World War II, offers some hints. Look at this 1944 photo of its management team: a stuffy-looking club of strictly-by-the-book old guys, with not a woman or minority in sight. SS White owned the dental business and was locked into the status quo, so it had no incentive to change or improve. By the 1950s, though, the Federal Trade Commission had broken up its retail division; soon after that, more-innovative companies started to eat SS White’s lunch.

I can’t say I was all that sad watching the mighty topple. As a teenager, I accompanied my father, Ben, to SS White’s towering headquarters in downtown Philadelphia, basically to beg for Benco to become an SS White distributor. It was humiliating. Not once were we given the chance to talk to a real decision maker. I remember one thing very clearly: We passed through a huge room filled with row upon row of middle-aged men, working on stools at high desks straight out of Dickens’s A Christmas Carol. As they toiled in their sleeve garters and green eyeshades, I couldn’t help but notice that all the women who were running around delivering and picking up papers seemed barely out of high school. I asked my father why they were all so young. ‘They don’t pay them enough to keep them,’ he instantly replied.

All those old-fashioned executives are today long gone, and that’s a good thing. The demise of former industry giant SS White reinforces one of the most basic rules of business: Get better or get gone. It’s why Benco Dental focuses on driving innovation and welcomes competition: so we learn new things every day and serve our valued customers better.”

Read more at: incisaledgemagazine.com

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