When the Taylor Band Stretcher, shown at top, first appeared, it was mentioned by name in a paper by Dr. Herbert A. Pullen, who traveled all the way from Buffalo to San Francisco to present it on February 18, 1932. Other things that happened in 1932: Ford debuted the V8 engine and Radio City Music Hall opened in New York. Those are still around, but they’ve come a long way—just like the crowns and pliers of today.
Learn more about this dental artifact from Larry Cohen in his FOLIO Award-winning column in Incisal Edge dental lifestyle magazine: here.
This prestigious recognition in the publishing community benchmarks excellence in editorial, design.
Incisal Edge earns top spot in three categories and honorable mention in nine during the 2019 FOLIO: Eddie & Ozzie Awards that celebrate excellence in journalism and design across all sectors of publishing.
premier dental lifestyle magazine — Incisal Edge, published by Benco
Dental since 1997 — is recognized for its offerings across digital and print
media, as well as video. Winners from B2B, consumer, association and regional
publishing brands were announced during a celebratory gala on October 30 during
The FOLIO: Show at the Hilton Midtown in New York City.
In the B2B, Healthcare / Medical / Nursing category, Larry Cohen, Chairman and Chief Customer Advocate for Benco Dental received an Eddie for “Larry’s Collection,” a column on dental artifacts culled from hundreds in his personal reserve.
Kristie Ceruti, the magazine’s Digital Editor, garnered an Eddie for a series of articles that takes an architectural and interior design tour of the country’s most impressive dental practices.
IncisalEdgeMagazine.com received an Eddie for website with a revamp of the digital product by Christopher Cruz, Kevin Garubba, Kristie Ceruti, Rachel Pugh and Loriah Webby.
in which Incisal Edge received
honorable mention awards include:
awards for journalism
Video, B2B, Healthcare / Medical / Nursing: Incisal Edge, “I Am Lucy Hobbs” by Eric Larsen
awards for design
Design, B2B, Above 100,000 Circulation: Incisal
Edge, Fall 2018 by Loriah Webby
Design, B2B, Above 100,000 Circulation: Incisal
Edge, 40 Under 40: the 8th annual Kind of Blue, Fall 2018 by Loriah
Design (Single Magazine Issue), B2B: Incisal
Edge, True North: Winter 2019 by the Incisal
Edge Design team of Sharon Fiorini, Donna Shrader, Jimmy Musto and Loriah
B2B, Print: Incisal Edge, True North:
Winter 2019 by Eric Larsen
B2B: Incisal Edge,
IncisalEdgeMagazine.com by Christopher Cruz and Kevin Garubba
are a constant source of inspiration, and Incisal
Edge is the direct result. Their passion unites us around the shared
purpose of driving dentistry forward, and that in turn pushes us to constantly
elevate our standards of quality,” said Incisal Edge co-founder Chuck Cohen. “We’re very proud that
our team’s hard work is being recognized alongside so many worthy fellow
The Folio: team, along with their panel of
200+ judges, received more than 2,000 entries submitted this year in 33
categories. Other publishers among the 2019 finalists are: ESPN the Magazine,
Forbes Media, Hearst Magazines, Meredith Corporation and Variety. View
the full list here.
Incisal Edge is a previous recipient of an Ozzie Award for Under40Summit.com in the category of Site Design for in 2018. To learn more about Incisal Edge, visit: http://www.incisaledgemagazine.com/
About Incisal Edge
Knowledge. Success. Life. Those three
words, printed on the cover of every issue, guide editorial content for the
national’s premier dental lifestyle magazine — Incisal Edge. Published by Benco Dental since 1997, Incisal Edge celebrates dentists’
achievements both inside the operatory and during their hard-earned downtime.
Known for its “40 Under 40 — America’s Best Young Dentists,” which highlights
the country’s brightest rising stars, the magazine’s content ranges from “The 32
Most Influential People in Dentistry” and news about the latest techniques,
tools, and dental practice designs, to the best in travel, automobiles, and
timepieces. Incisal Edge magazine’s
print edition reaches 130,000 readers quarterly via a direct mail distribution
package with Dentaltown magazine. Digitally, incisaledgemagazine.com, leads
with dynamic visuals and follows with exclusive web content, an improved mobile
experience, and a centralized nomination hub for the magazine’s signature
awards: the aforementioned 40 Under 40, the Lucy Hobbs Project Awards for
Exemplary Women in Dentistry and the Incisal
Edge Design Competition for interior design, architecture and space
planning within the dental profession.
IN THE EARLY DECADES OF THE TWENTIETH CENTURY, SS WHITE RULED DENTISTRY LIKE A COLOSSUS. WELL, THAT WAS THEN.
In the summer issue of Incisal Edge dental lifestyle magazine, Benco Dental Chairman and Chief Customer Advocate Larry Cohen offers the latest installment of Larry’s Collection, a showcase of unique dental artifacts he has collected over the past half-century.
This time around, he discusses an SS White 100th anniversary book:
“Over the first half of the 20th century, one company dominated the dental industry: SS White. It manufactured nearly everything, both merchandise and equipment, except film (Eastman Kodak had that one locked up) and artificial teeth (Dentsply was the big player there). SS White was gigantic. Today, it’s a vastly different, much smaller company focused exclusively on cutting instruments. What happened?”
“SS White’s self-published (and rather self- laudatory) 100th-anniversary book, A Century of Service to Dentistry, (shown above and at right) released during World War II, offers some hints. Look at this 1944 photo of its management team: a stuffy-looking club of strictly-by-the-book old guys, with not a woman or minority in sight. SS White owned the dental business and was locked into the status quo, so it had no incentive to change or improve. By the 1950s, though, the Federal Trade Commission had broken up its retail division; soon after that, more-innovative companies started to eat SS White’s lunch.
I can’t say I was all that sad watching the mighty topple. As a teenager, I accompanied my father, Ben, to SS White’s towering headquarters in downtown Philadelphia, basically to beg for Benco to become an SS White distributor. It was humiliating. Not once were we given the chance to talk to a real decision maker. I remember one thing very clearly: We passed through a huge room filled with row upon row of middle-aged men, working on stools at high desks straight out of Dickens’s A Christmas Carol. As they toiled in their sleeve garters and green eyeshades, I couldn’t help but notice that all the women who were running around delivering and picking up papers seemed barely out of high school. I asked my father why they were all so young. ‘They don’t pay them enough to keep them,’ he instantly replied.
All those old-fashioned executives are today long gone, and that’s a good thing. The demise of former industry giant SS White reinforces one of the most basic rules of business: Get better or get gone. It’s why Benco Dental focuses on driving innovation and welcomes competition: so we learn new things every day and serve our valued customers better.”
America’s largest privately-owned dental distributor has a surprise in store for all who visit its home office situated in the rolling hills of Northeastern Pennsylvania. Neatly tucked amidst the Benco Dental CenterPoint East distribution center and office complex: a fine dental museum. The brainchild of the company’s Chief Customer Advocate, Larry Cohen and his wife, Sally, […]
Wilkes University to Honor Lawrence E. Cohen ’57 at Founders Gala 2018 Wilkes University will celebrate its legacy of educating first-generation college students at the 2018 Founders Gala on Saturday, June 2. The gala, now in its fifth year, will be held at 6 p.m. at the Westmoreland Club, 59 S. Franklin St. in Wilkes-Barre. […]
Before X-rays were standard, this innovation helped diagnose patients with blasts of white light. Before you read any further, take another peek at the item shown above. At first glance, it looks a bit like a science-fiction ray gun or a jumbo sparkplug. (That’d be some car.) Now look closer. It is, in fact, a […]
A campaign of support in response to Hurricane Harvey inspires the nation’s largest privately owned dental distributor to create ongoing channels of disaster recovery efforts for dental professionals. During the last days of August, Hurricane Harvey hit Texas and Louisiana. Benco Dental activated several paths of assistance for dentists, labs and clinics affected by the […]
A: One strand at a time, according to Larry Cohen, who has over the past half-century collected hundreds of unique dental artifacts, which reside at Benco Dental’s home office in Pittston, Pennsylvania. Silk dental floss debuted in the late 1800s – saving people, at last, from having to grab a few strands from the family steed […]
Forty-one years ago, fresh out of Temple University’s Maurice H. Kornberg School of Dentistry, Dr. David Hamilton and wife Marlene brought their brand of dentistry – treating every patient like family – to Bloomsburg, Pennsylvania. Two offices and 3,800 square feet later, he and his partner in practice (and youngest son) Dr. Joel Hamilton continue […]
As Chairman and Chief Customer of Benco Dental, Larry Cohen (shown), joins the team at the nation’s largest privately owned dental distribution company in their support of the Second Annual Bubble Gum Challenge. From April 1 to 30, the general public and the dental community can improve lives with a simple bubble. The 2017 Bubble Gum Challenge @oralcancerblows features individuals, […]