Congratulations to RDH Under One Roof on celebrating a milestone! This summer, July 16-18, an event in Denver will mark two decades of their dedication in offering quality dental hygiene education.
To share the excitement, RDH magazine spotlights 11 Colorado licensed hygienists on its January cover and within its pages. Among them: Dona Schulz, MBA, RDH, the Lead Clinical Coach and Technology Trainer with Benco Dental, the nation’s largest privately owned dental distributor (shown below, first row, third from right).
Dona brings more than three decades of expanded dental practice experience to Benco, where she trains dentists and practice teams on dental CAD/CAM, digital x-ray software and equipment. She is certified in Straumann Dental Wings, 3M True Definition Scan technology and Glidewell TS 150 Mill.
“Dona elevates practices to create interoffice synergy, balance and growth while achieving clinical excellence.”
Also spotlighted in the magazine’s January issue: Kari Brennan, RDH, Becky Comstedt, BS, RDH, Susan Cotten, BS, RDH, OMT, Jennifer Geiselhofer, RDH, Edie GIbson, MS, RDH, Lani McBeth, BS, Diane Osso, MS, RDH, Cindy Purdy, BS, RDH, Angie Rhoades, RDH, and Jackie L. Sanders, MBA, RDH.
“Each of these individuals have a unique path that drove them to their current roles in our profession.”
What can you expect in addition to the Rocky Mountain view?
Focused solely on dental hygienists, RDH Under One Roof provides opportunities to earn up to 20 CE credits in general sessions and workshops on topics including: • Cannabis • Anesthesia • Vaping • Periodontics • Special Needs • Oral Cancer • Alzheimer’s • Sleep Apnea and • Pharmacology.
That product was Pulpdent, a premixed calcium hydroxide paste used for treatments like pulp and root canal therapy. Dr. Berk began selling the product in 1947. Today, Pulpdent Corporation’s third generation, Leah Berk, Pulpdent Media and Communications Manager, and cousin Lewis Berk, Pulpdent Strategic Operations Manager, work with their family to continue a legacy that began over 70 years ago.
“Dr. Harold Berk was my grandfather, and company founder. Dr. Berk and Benjamin Rower started a company to manufacture and market the product known as Pulpdent Paste. The company name was eventually changed to the Pulpdent Corporation in honor of Dr. Berk’s original product.”
Leah Berk, Pulpdent Media and Communications Manager.
Today, the multi-million dollar company is a world leader in esthetic bioactive restorative dental materials. Leah, with the company four years, plays a significant role marketing the company’s wide array of award-winning products and its mission.
“My role is to create, package and distribute content for print and digital media channels. I help tell the story of Pulpdent, our products and the people who use them. One of the highlights of my job has been the opportunity to collaborate with practitioners and industry thought leaders to develop content pieces that educate and inspire clinicians.”
Leah Berk, Pulpdent Media and Communications Manager.
She is not alone in her quest. Five family members also work to grow and manage the dental business in Watertown, Massachusetts as part of Pulpdent’s leadership team.
They include Dr. Harold Berk’s sons — the second generation — Ken, Fred and Don, and his grandchildren — the third generation — Lewis Berk, Strategic Operations Manager and Leah.
The Pulpdent family team thrives together; it’s no wonder why the company has continued to grow and provide dental products for industry professionals for nearly eight decades.
“We have two generations working together with complementary skill sets and are continuously learning from one another. The older generation has over 130 years of combined dental industry knowledge, while the younger generation has experience with newer technologies and social media. Having grown up together, we know what makes each of us “tick” and how to communicate effectively with one another.”
Leah Berk, Pulpdent Media and Communications Manager.
Family collaboration and company growth has enabled Pulpdent Corporation to add new and innovative products to its dental catalog. Most recently, the company has introduced the first light cure composite designed to mimic the properties of natural teeth: ACTIVA Presto.
ACTIVA BioACTIVE products help stimulate the formation of apatite (the building blocks of teeth), chemically bonds to teeth and help protect against decay. The products in this line are the first dental resins with a bioactive ionic resin matrix, shock-absorbing rubberized resin and reactive ionomer glass fillers. The material actively participates in cycles of ionic exchange, which helps tooth maintenance and oral health.
Leah shares advice for aspiring family partnership:
“Capitalize on each family member’s unique skills and experience. Have everyone play to their strengths and find ways to compensate for their weaknesses. Understand that what may be obvious to one family member may not make sense to someone else. Take the time to explain and re-explain your ideas and realize that it takes time for everyone, even family members, to assimilate new information.”
Leah Berk, Pulpdent’s Media and Communications Manager.
It also helps to spend time outside the office together. Leah says she and her family have fun outside the dental industry. They often spend their summers together on the sandy shores of Cape Cod, swimming, boating, playing tennis and grilling.
“We all love to cook and often have potluck dinners together,” added Leah.
Want to learn more about ACTIVA BioACTIVE?
Contact your Friendly Benco Rep or visit Benco.com
As a digital platform, Instagram launched on Oct. 6. 2010, and garners over 100 million photos a day. Two-hundred million users visit at least one business profile daily, making the app a wise marketing strategy for businesses in all industries.
Dr. Kahng’s profile, which to date features an impressive following of over 18,700, with a mere 177 posts, presents the 33-year-old as a modern, progressive dental professional. See one recent post below:
In the post above, Dr. Kahng addresses patient concerns about x-rays and radiation. She writes in a conversational tone that can appeal to both her patients and even dental colleagues.
With clear, high quality photos, she leads an average of 5,000 people to her profile weekly, where she shares her persona, dental insights and love for helping others.
“I love being able to work with my hands. It makes the time just fly by when I get in the zone. It’s also incredibly powerful, being able to help a patient build confidence in their smile. It totally changes the way they present in the world both at work and in their personal lives.”
Dr. Joyce Kahng, on being a dentist.
Behind the scenes with this ‘OC Dentist’
The “OC Dentist” brings this enthusiasm with her, from her office Orange + Magnolia Dental Studio in Costa Mesa, California, and presents it with professional portraits, narrative captions and stories on her Instagram profile.
The stories she features in her highlight reel, those little bubbles at the top of an Instagram feed, include daily updates about herself, her studio and dentistry.
A recent story shows a video of her brown puppy curled up on the floor sleeping; the pup naps as Dr. Kahng sweats it out on a Peloton. Text in the story: “with my favorite pupperooooo” and “Just finished a holiday ride!”
Another story shows her father outside cooking on a grill. She admired her father as she filmed. Text in the video: “My dad has fully committed to a whole head of white hair. This is my destiny,” Dr. Kahng whispers behind the camera, “Looks good dad, looks good.”
The stories mentioned above are consistent across most Instagram accounts; random snippets of the account holder’s daily life. But this doctor also takes planned, strategic approaches to her stories that spread brand awareness and inform patients about her profession.
A feature on her profile, #dentaltalk, is a series of videos where Dr. Kahng discusses topics that patients care about, such as whether a dentist should drill or not drill a tooth where there is a suspected cavity.
“This is a really tricky situation because as dentists, we’re trying to stay conservative and we want to be responsible and definitely not drill everything that we see,” Dr. Kahng said in a post, as arrows fly and attach to her photo and dissolve leaving behind red kisses; it’s one of many face filters found on the app.
“It’s a hard conversation to have with patients because patients want to know 100 percent there’s a cavity inside there. At a certain point, we’re basically saying you have to put your trust in us,” she explained.
‘Change the way patients see the dentist’
She admits that social media is an essential marketing tool for dentists.
“My whole presence on social media is built around being able to change the way patients see the dentist. If there are that many people on social media, especially young people, we as dentists have to go where the people are!”
Dr. Joyce Kahng explains social media as a necessity.
Depending on the business type, some organizations will use Facebook, Instagram, Twitter, LinkedIn or all platforms to market themselves and their product or service. For Dr. Kahng, a rising social influencer, Instagram is the most useful platform for her purposes.
“I love Instagram because it is a perfect medium to build relationships. There are just so many fun ways to use it and I love how the stories keep me connected to patients as well! They can see some of the behind-the-scenes of what my life as a dentist really is like.”
Dr. Joyce Kahng.
How does Dr. Kahng attract 70% of her new patient base?
The doctor says that social media is essential for her practice’s growth, “It drives patients to my practice.” She estimates that 70 percent of her new patient base is because of her social media presence.
“This also includes the new word of mouth, where many of my patients will share my Instagram with a friend of theirs. It’s the modern Business card!”
Dr. Joyce Kahng
With such a large Instagram following, at 18.7K, many of her colleagues and friends ask how she built her social media presence. So many, that she decided to write it all down, a decision that would later lead her to becoming a published author.
Creating a step-by-step guide to Instagram marketing
“The more we can be on Instagram, the more we can change the face of dentistry together. I’ve gotten a lot of positive feedback about it from dentists who have said I really helped give them guidance and motivation to put themselves out there. Putting yourself out there is one of the scariest things as a Doctor and there is a lot of fear around it.”
Dr. Joyce Kahng.
An impressive repertoire of education and experience
A graduate of the University of the Pacific, Dr. Kahng has a bachelor of science degree in biology. She earned her Doctor of Dental Surgery degree from the Arthur A. Dugoni School of Dentistry in San Francisco. She completed her general practice residency at the Albert Einstein College of Medicine, Jacobi Medical Center, in 2011.
Shortly after opening Orange + Magnolia Dental Studio in 2014, Dr. Kahng became a licensed real estate agent serving the Orange County area in California.
At the University of Southern California, she dedicates her efforts as an assistant clinical professor for the Herman Ostrow School of Dentistry’s restorative sciences department, where she works with aspiring dental professionals to develop their hand skills on mannequins.
‘Control your own narrative’
Most recently, Dr. Kahng has focused her efforts in the digital realm on Instagram. She suggests that all dental professionals adopt a social media marketing plan and take advantage of this dynamic marketing tool.
“It is absolutely essential for dentists to build a brand and market themselves on social media. Social proof is one of the most impactful ways of marketing and doctors need to realize that they cannot let others control their narrative. Take back control of your own narrative.”
Want to nominate yourself or a colleague for #IE40Under40?
For the 10th year, Incisal Edge will honor America’s best young #dentists. Nominate yourself or a colleague in a General Dentist or Specialist category before the 02.03.19 deadline: https://goben.co/2Nn77ls
The answer is…absolutely! Production is the key factor in any business because without it there is no profit or income. At the same time, dental practices are service businesses. And excellent customer service—or as we at Levin Group like to call it “Five-Star” customer service—can be the factor that sets your practice apart and catapults production to another level.
According to the Levin Group Data Center, most practices score themselves much higher on customer service than patients do. Why? They feel that they are always very nice to their patients. And while they are, the kind of customer service that makes a lasting impression—Five-Star customer service—involves much more than being nice.
Five-Star customer service requires a specific program that is followed and continually reinforced. Take the Ritz Carlton for example. They have 21 principles that every employee is taught to follow. They review these principles regularly, almost daily actually, with different employee groups. They are so dedicated to customer service that they empower employees to spend up to $2,000 when necessary to solve a guest problem.
“Of course, dental practices are not hotels. But they are a service business that should have principles of customer service that lay the foundation for the patient experience. When patients have an ultra-positive experience they equate that with excellent clinical care and their trust level goes up. Trust is the key factor in case acceptance and practices with outstanding customer service typically have higher case acceptance and, therefore, production. This is why production and customer service go hand-in-hand.”
Five-Star customer service also leads to increased production through high patient retention and referrals. Patients become so enamored with the service they receive in the practice that they never want to leave and are always motivated to tell other people about their great experiences.
I was recently on an airplane headed out to a seminar when my seatmate realized I was a dentist. She spent the next 20 minutes raving about her dentist and how incredible he is. She had been with him for 35 years and said that she never wants to go to any other dentist for the rest of her life.
So if you’re wondering about how production and customer service fit together it doesn’t get any clearer. Outstanding customer service always leads to outstanding production.
About the blogger
Roger P. Levin, DDS is the CEO and Founder of Levin Group, a leading practice management consulting firm that has worked with over 30,000 practices to increase production. A recognized expert on dental practice management and marketing, he has written 67 books and over 4,000 articles and regularly presents seminars in the U.S. and around the world.
To contact Dr. Levin or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit www.levingroup.com or email firstname.lastname@example.org
The Benco Family Foundation, the charitable division of the nation’s largest independently owned dental distributor Benco Dental, collaborated this school year with the United Way of Wyoming Valley to support its Nurse’s Pantry Program in Northeast Pennsylvania. Nurses in the Wilkes-Barre and Pittston area school districts received oral health kits to help support students’ dental hygiene.
“The nurse’s pantry is a simple concept but it is immediately impactful. Children will miss less school and they will do better.”
Bill Jones, president and CEO of the United Way of Wyoming Valley discussing the Nurse’s Pantry Program in a 2018 The Citizens’ Voice report.
In 2018, the United Way of Wyoming Valley was named the winner of a $25,000 grant from the Luzerne Foundation’s Millennium Circle Fund to expand a nurse’s pantry into more area schools, according to a report in The Citizens’ Voice. At that time the pantry expanded from five elementary schools in the Wilkes-Barre to 13 elementary schools in four other school districts: Hanover Area, Nanticoke, Pittston Area and Wyoming Valley West.
In the same article, Jones shared a few heartbreaking instances that demonstrated the need for the nurse’s pantry.
“Last year, a young boy missed four days of school because he split his pants. It was the only pair of pants he owned. Another child and his sibling had a more serious issue: head lice …. The kids ( who missed 10 consecutive days of school) still had lice because the family could not afford the medicated shampoo the school nurse instructed them to get. Think about the lives of those children for those two weeks and all the schooling that was missed all over $18.”
Bill Jones, president and CEO of the United Way of Wyoming Valley said in 2018 report in The Citizens’ Voice.
In 2019, the Benco Family Foundation donated 300 toothbrushes, toothpaste and floss to each of the five Wilkes-Barre elementary school nurse’s pantries and 300 kits to one elementary school in Pittston, according to Rebecca Binder, the Foundation’s Executive Director.
Supplies are given out at the nurses discretion to children and families in need of dental supplies.
Altogether, the donation will benefit over 5,000 students, according to the United Way of Wyoming Valley.
“Access to dental items is important because poor dental hygiene in a child can lead to tooth decay, which can progress into other medical issues. If a young child is in pain due to a dental issue, it’s difficult for them to focus and learn in school, which can lead them to fall behind in class and becoming discouraged because they aren’t doing well.”
Kathy Bozinski, Director of Marketing and Communications at the United Way of Wyoming Valley
If not reminded about the importance of oral health, children can neglect healthy habits like brushing after every meal and flossing once per day. Donated kits provide an essential benefit to Luzerne County’s 34,679 low-income families whose children may not have consistent access to dental hygiene.
The donation aims to curb the effects of tooth decay, a disease that on a national level affects 20 percent of children aged 5 to 11 years old, and 13 percent of children aged 12 to 19 years of age, according to the Center for Disease Control.
“The items provided by Benco Dental to United Way of Wyoming Valley’s Nurse’s Pantry will have a great impact on the dental health of students and hopefully, keep them on track for learning success.”
Kathy Bozinski, Director of Marketing and Communications at the United Way of Wyoming Valley
Bozinski confirmed the Luzerne County schools that received oral health kit donations from the Benco Family Foundation:
Wilkes-Barre Area School District— Kistler Elementary; Dan Flood Elementary; Leo E. Solomon-Plains Elementary; Heights M.L. Murray Elementary.
Pittston Area School District — Martin F. Quinn Primary Center; Pittston Area Intermediate Center; Pittston Area Middle School.
The Benco Family Foundation, in partnership with the United Way of Wyoming Valley, is dedicated to improving the dental health and quality of life in its local communities, regionally, and around the world.
How is the Benco Family Foundation helping regionally?
Learn more about how the Benco Family Foundation supports changing lives with its Buy One, Give One Program here.
Redesigned and ready to deep clean. That’s the Midmark M11 Sterilizer in a nutshell: Safe, reliable and easy to use.
The Midmark M11 Sterilizer offers several key benefits to keep your dental equipment clean:
Steam-flush pressure pulse
For more information on the Midmark M11 Sterilizer, click here.
Effectively remove cement from tight spots with QwikStrip Serrated and Abrasive Strips.
Effectively remove cement from in between tight spaces (your patients’ teeth) with the QwikStrip Serrated and Abrasive Strips. Color-coded based on the solution they provide, Creative Dental Concepts’ QuikStrips streamlines your process.
Strips are single-sided, double-sided and curved, to provide an option for every patient’s treatment.
The QwikStrips offer several features to make cement removal and IPR procedures easy and safe to perform:
In Woodbury, New York on January 18, 2020, the Nassau County Dental Society will honor two award recipients and install a slate of officers.
The Society announces its 72nd Annual Officers’ Installation Gala and general membership meeting, an event that will be hosted at Crest Hollow Country Club, 8325 Jericho Turnpike, Woodbury, NY 11797. A cocktail reception will begin at 6:30 p.m., followed by dinner and installation of officers from 7:30 to 11:30 p.m.
The 2020 Slate of Officers includes: President – Binod K. Verma, DDS, President-Elect – Howard K. Baylarian, DDS, Vice President – Joseph Brofsky, DMD, Secretary – Stephen Akseizer, DDS, Treasurer – David J. Miller, DDS.
Incisal Edge announces winners of its 2020 competition for dental practice design
Inspirational design can be found around every corner – from the Museum of Modern Art in New York and the Getty Museum in Los Angeles to the historical architecture of the world.
In 2020, ajuried panel of experts selected standouts in dental practice design across the U.S. from among nominees in the 2020 Incisal Edge Design Competition. Award-winning designs have been created in Charlotte, North Carolina, San Antonio, Texas, Delaware, Ohio, Brooklyn, New York and Drums, Pennsylvania.
Annually, Incisal Edge, the leading lifestyle magazine for dental professionals, offers an opportunity for national recognition in outstanding office design. The magazine’s team canvasses doctors, architects, designers, and students for nominations across four categories, then turns it all over to the blue-ribbon panel of judges. This year’s competition ran from July through November, 2019.
Design of the Future — Artistic Dental Studio, Cosmetic Dentistry, Mingda Liu of Brooklyn, New York
Design of the Future, Runner up— Seattle Dentistry, Nina Ciarla of Drums, Pennsylvania.
Honorees will be featured in the print and digital issue of Incisal Edge magazine in spring, 2020.
About the contest
Published by Benco Dental, Incisal Edge celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime. For additional information regarding the magazine, visit: http://www.incisaledgemagazine.com/
The competition’s juried panel from the dental and architectural worlds included: Tristan Hamilton, DDS, M. ARCH.; Joyce Bassett, DDS, FAACD, FAGD, Phyllis Marshall-Rice, LEED AP, EDAC, and Dr. Sabiha Bunek. Dr. Hamilton and Dr. Bunek are previous recipients of Incisal Edge awards for dental practice design.
For the third consecutive year, Benco Dental receives recognition as one of the 2019 Best Places to Work in Northeast Pennsylvania by Times Leader Media Group, a collection of print and digital products that provide coverage of the Scranton/Wilkes-Barre metropolitan area.
The ranking considered input from readers of The Times Leader, a seven-day publication with an audience of more than 133,709, that is the flagship of The Times Leader Media Group. Benco Dental, the nation’s largest privately-owned dental distributor, earned Gold Award status in the competition based on feedback obtained through The Times Leader print publication and website. View all the 2019 winners here.
Benco Dental also was ranked as a Best Place to Work in Northeast Pennsylvania by Times Leader readers in 2017 and 2018.
“We’re especially proud to be honored as one of NEPA’s Best Places to Work because of what it says about our area’s talent pool. We couldn’t have grown from a one-man operation to the nation’s largest independent dental distributor without the hard work of all of talented associates at our Pittston headquarters. We’re grateful our people have chosen to work here, and that they find it rewarding.”
Chuck Cohen, Benco Dental Managing Director
In 2019, Benco Dental associates exceeded a goal of 3,200 hours of volunteerism in the local communities.
“Benco encourages community involvement and volunteerism among associates. It’s an honor that those same communities recognize our team for a third consecutive year with this ranking.”
George Rable, Benco Dental Chief Culture and People Officer
The Times Leader Media Group recognized Benco Dental, among other award-winning companies at a reception on December 9 at Le Manhattan Bistro in Wilkes-Barre, Pennsylvania. Representing Benco Dental at the event were members of the company’s Culture and People team, Joanne Stitzer, Associate Chief Customer Advocate and Michelle Waschek, Executive Administrative Assistant (shown at top).
“You all are here because people do believe you are the best places to work…. People want to work for you,” said Mike Murray, Times Leader Media Group CEO & Publisher at the December 9 award reception.
About Benco Dental
Benco Dental Drives Dentistry Forward℠ through innovative solutions and a caring family culture. Company firsts include CenterPoint design/equipment superstores, OneVisit™ open architecture CAD/CAM, Painless® electronic ordering and automated supply management. Independent since founded by Ben Cohen in 1930, Benco has grown to become the country’s largest family-owned dental distributor.
Over 1,400 dedicated associates serve customers at locations coast-to-coast including 400+ sales representatives and 300+ factory-trained service technicians. Benco is one of Fortune’s Best Workplaces in Health Care and Biopharma for three consecutive years, a NAFE Top Company for Executive Women for two consecutive years, and among Pennsylvania Best Places to Work® for 12 of 14 prior years.
Dentaltown, an interactive healthcare community working to connect dentists to peers, dental service providers and manufacturers, invites its readers, fans, followers to weigh in with their opinions.
The message boards at Dentaltown.com, according to their social media profile, feature more than 245,000 members discussing “all things dental (and some things not)” including online CE and monthly polls to show what’s trending in dentistry.
The result of one annual poll: the Townie Choice Awards.
Winners who earned top honors for 2019 in 10 major categories — Office Equipment, Restorative Dentistry, Implantology, Prosthodontics, Endodontics, Cosmetic Dentistry, Radiology, Dental Hygiene & Periodontics, Practice Management, Infection Control — are spotlighted in the December digital and print editions.
According to Dentaltown.com, earlier this year, their readers voted for favorite products, services and equipment—”the elements that make their lives easier, their practices more productive, and their staff and patients happier.”
Howard Farran, DDS, MBA, the founder and owner of Dentaltown.com and Dentaltown magazine, has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In the past three years, Incisal Edge magazine ranked him among the 32 most influential people in dentistry. Thomas Giacobbi, DDS, FAGD is Editorial Director at Dentaltown Magazine.
“Before there was Facebook, there was Dentaltown.com — and in the two decades since he launched dentistry’s first and still-leading social platform, Dr. Farran’s brainchild has expanded into a video library of some 420 continuing-education courses with a half-million viewers, and a Dentaltown app that puts more than 60 oral-health-related podcasts in 65,000 listeners’ ears. A thousand new users join every month.”
Dr. Farran has lectured internationally on the business of dentistry since 1990, and in 1999, released “Your 30-Day Dental MBA” series, which is available on YouTube and iTunes. This prolific influencer publishes a monthly “Howard Speaks” column in Dentaltown magazine, and produces a world-renowned podcast series Dentistry Uncensored with Howard Farran, which has released more than 1,000 episodes and has been downloaded more than 5 million times.