Ready to partner, acquire, or hire at your dental practice? Find resources at this new website.

Whether buying their first practice or preparing for retirement, dentists can benefit from new resources the Benco Dental team has developed to help.

The Benco Practice Transitions experts understand how to meet dentists where they are — at every stage of their careers.

How Benco has changed the game

First, a newly launched website and database for customers presents educational and informational videos and an overview of services. Complete with resources for dental students to connect with Benco, the site explains how to get started with the Transitions team.

Next, Benco aligns with key players in the field.
* In-house consultant Dr. Jim Clark brings 30-plus years of personal experience to the team and shares his knowledge with customers
* Brokerages across the country partner with Benco to offer guidance on finances during a transition, and to assist dentists as they buy or sell a practice.

Finally, Benco Practice Transition experts identify job openings, guide in hiring the right candidates for a practice, and directly match buyers and sellers. Whether doctors seek to partner, acquire, or hire, Benco can help!

Benco Dental Practice Transitions presents its newly launched website and database for customers presents educational and informational videos and an overview of services.

Creating the future together

All of these new offerings in the Benco Dental Practice Transitions pilot phase are just the beginning. Coming soon: AI (Artificial Intelligence) tools on the website will better match dentists to practices, and job postings will allow practices to reach their full potential.

Where to begin? Start your transitions journey with Benco Dental — check out the new website for more information: practicetransitions.benco.com

Have COVID-19 questions? ADA offers extensive resources, webinars for dentists

The American Dental Association is committed to helping the dental community navigate the unprecedented crisis of COVID-19. Their most up-to-date information regarding can be found at ADA.org/virus.

On March 20, 2020, the ADA teamed with leading infection control experts from the Organization for Safety, Asepsis, and Prevention (OSAP) to provide the dental community with practical guidance and education.

The first step: providing extensive resources and webinars. View an entire page of their recorded webinars here

An example of one of the videos: 

Dental professionals are invited to frequently check this page for additional webinars.

On which other topics does the ADA share COVID-19 updates, webinars?

  • Current Infection Control Protocols and Procedures
  • Personal Protective Equipment
  • Sanitizing Operatory Rooms and Equipment
  • Aerosol
  • Pre-Treatment Mouth Rinses and Daily Hygiene
  • Protecting Patients and Dental Staff

And the presenters are…

Kathy Eklund, RDH, MHP

Eve Cuny, MS, the Director of Environmental Health and Safety and Associate Professor at University of the Pacific, Dugoni School of Dentistry in San Francisco, California where she is also Assistant Dean for Global Relations. 

Kathy Eklund, RDH, MHP, the Director of Occupational Health and Safety, and the Forsyth Research Subject and Patient Safety Advocate at The Forsyth Institute. 

Ready for webinars and updates?

Click here.

Through United Way Nurse’s Pantry, Benco Family Foundation provides dental supplies to PA students

The Benco Family Foundation, the charitable division of the nation’s largest independently owned dental distributor Benco Dental, collaborated this school year with the United Way of Wyoming Valley to support its Nurse’s Pantry Program in Northeast Pennsylvania. Nurses in the Wilkes-Barre and Pittston area school districts received oral health kits to help support students’ dental hygiene.

“The nurse’s pantry is a simple concept but it is immediately impactful. Children will miss less school and they will do better.”

Bill Jones, president and CEO of the United Way of Wyoming Valley discussing the Nurse’s Pantry Program in a 2018 The Citizens’ Voice report.

In 2018, the United Way of Wyoming Valley was named the winner of a $25,000 grant from the Luzerne Foundation’s Millennium Circle Fund to expand a nurse’s pantry into more area schools, according to a report in The Citizens’ Voice. At that time the pantry expanded from five elementary schools in the Wilkes-Barre to 13 elementary schools in four other school districts: Hanover Area, Nanticoke, Pittston Area and Wyoming Valley West.

In the same article, Jones shared a few heartbreaking instances that demonstrated the need for the nurse’s pantry.

“Last year, a young boy missed four days of school because he split his pants. It was the only pair of pants he owned. Another child and his sibling had a more serious issue: head lice …. The kids ( who missed 10 consecutive days of school) still had lice because the family could not afford the medicated shampoo the school nurse instructed them to get. Think about the lives of those children for those two weeks and all the schooling that was missed all over $18.” 

Bill Jones, president and CEO of the United Way of Wyoming Valley said in 2018 report in The Citizens’ Voice.

In 2019, the Benco Family Foundation donated 300 toothbrushes, toothpaste and floss to each of the five Wilkes-Barre elementary school nurse’s pantries and 300 kits to one elementary school in Pittston, according to Rebecca Binder, the Foundation’s Executive Director.

Supplies are given out at the nurses discretion to children and families in need of dental supplies. 

Altogether, the donation will benefit over 5,000 students, according to the United Way of Wyoming Valley.

A screenshot from the United Way’s annual Nurse’s Pantry campaign video shows the care that nurses provide young students. Local schools will have dental supplies for students who need them most, courtesy of Benco Dental and the United Way of Wyoming Valley.

“Access to dental items is important because poor dental hygiene in a child can lead to tooth decay, which can progress into other medical issues. If a young child is in pain due to a dental issue, it’s difficult for them to focus and learn in school, which can lead them to fall behind in class and becoming discouraged because they aren’t doing well.”

Kathy Bozinski, Director of Marketing and Communications at the United Way of Wyoming Valley

If not reminded about the importance of oral health, children can neglect healthy habits like brushing after every meal and flossing once per day. Donated kits provide an essential benefit to Luzerne County’s 34,679 low-income families whose children may not have consistent access to dental hygiene.

The donation aims to curb the effects of tooth decay, a disease that on a national level affects 20 percent of children aged 5 to 11 years old, and 13 percent of children aged 12 to 19 years of age, according to the Center for Disease Control.

“The items provided by Benco Dental to United Way of Wyoming Valley’s Nurse’s Pantry will have a great impact on the dental health of students and hopefully, keep them on track for learning success.”

Kathy Bozinski, Director of Marketing and Communications at the United Way of Wyoming Valley

Bozinski confirmed the Luzerne County schools that received oral health kit donations from the Benco Family Foundation:

Wilkes-Barre Area School District ⁠— Kistler Elementary; Dan Flood Elementary; Leo E. Solomon-Plains Elementary; Heights M.L. Murray Elementary.

Pittston Area School District ⁠— Martin F. Quinn Primary Center; Pittston Area Intermediate Center; Pittston Area Middle School.

The Benco Family Foundation, in partnership with the United Way of Wyoming Valley, is dedicated to improving the dental health and quality of life in its local communities, regionally, and around the world.

How is the Benco Family Foundation helping regionally?

Learn more about how the Benco Family Foundation supports changing lives with its Buy One, Give One Program here.

Gain vision, energy for your dental practice with Kay Huff

When it comes to dental practices, Kay Huff’s got vision.

It was over 30 years ago that this one-woman whirlwind began helping teams as a dental practice coach, and since then she’s been channeling that energy as a driving force to help hundreds of practices reach and exceed their professional goals.

Passionate about her work, this Director of Coaching with Benco Dental’s Practice Solution Team brings a strong background in dental business systems, team motivation, leadership, and practice profitability.

Last week at the Greater New York Dental Meeting, Huff was inducted as a Fellow in the International Academy for Dental Facial Esthetics. This honorary service organization is driven by the mission of fostering interdisciplinary relationships and cooperative education in the area of facial esthetics.

Kay Huff was inducted December 2, 2019 as a Fellow in the International Academy for Dental Facial Esthetics.

In the last five years the IADFE opened the Fellowship to consultants by invitation only, and after being nominated by Debra Nash, co-founder of the Nash Institute in Huntersville, North Carolina.

As Director of Coaching with Benco Dental, Huff consults with dental practices and leads educational events across the U.S. In the coming months, she’ll address audiences at a Build Your Future™ design workshop in Costa Mesa California in January, Yankee Dental Congress and Chicago Dental Society’s Midwinter Dental Meeting in February.

Ready to be empowered at your dental practice?

Those heading to Yankee Dental Congress January 30-February 1 at the Boston Convention and Exhibition Center can benefit from Huff’s insight.
On February 2 from 10 a.m. to noon, she will help dentists take the leap to build better systems, but not before creating their parachutes — high-performing dental teams. Register here.

In “Don’t Forget Your Parachute,” attendees will:

  • IDENTIFY opportunities for team members to increase interoffice communication and empower growth through successful team meetings, department meetings, communication board and morning huddles.
  • SUMMARIZE what it takes to have a successful recare system with a healthy hygiene program, Key Performance Indicators (KPIs), a followup system for recare success and the power of words.
  • DESIGN steps to reduce cancellations and no shows by controlling and reviewing downtime.
  • IMPLEMENT systems to fill the scheduling gaps and increase practice profitability.

Want to learn more and attend? Register here.

Interested in finding Practice Solutions for your dental office?

Schedule a session with Kay Huff at 1.800.GO.BENCO.

Watch for details about Huff’s upcoming courses at Chicago Midwinter Dental Meeting: “Piecing Together Your Insurance Puzzle, “ February 21, 2020 from 1-2:30 p.m. and “The Fearless Dental Team,” Friday, February 21, 2020, 10:30 a.m. – 12 p.m.

Register for “Piecing Together Your Insurance Puzzle. “


Where can you get smiles like these? Try Pittsburgh. #countdowntoHalloween

If you want to see some transformational teeth, Jordan Patton suggests any number of the mutation scenes in John Carpenter’s The Thing.  

“The majority of those creatures just had such interesting anatomy choices, it’s hard to pick a favorite. Another great one is the transformation scene in American Werewolf in London! There were so many different dentures used through each stage of the transformation each one getting more and more intense.”

Jordan Patton, Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center

If Patton sounds like he’s got insight on the subject, it’s not just because those Rick Baker creations are among his favorite dentition-related scenes in film. The artist dedicates his talents as a Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center, just outside of Pittstburgh, Pennsylvania.

Jordan Patton during a painting demo for a graduation class portfolio at Tom Savini’s Special Make-up Effects Program before he became an instructor at the school.

Realism is vital in these projects, says Patton, who in 2018 was featured on SYFY’s FaceOff, a competition/elimination series in which special effects make-up artists participate in elaborate challenges for a grand prize and the honor of being Hollywood’s next great effects artist.

“Some of the biggest challenges to achieving a realistic look comes from subtle detailing that most wouldn’t think to pay attention to. If you want to achieve realism, you have to replicate every little detail to create the illusion of life inside your piece, down to broken capillaries, veining, pores, body hair, gloss finish versus matte finish.”

Jordan Patton, Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center

The freelance sculptor, mask maker, and special effects artist explains some of the curriculum at the school. Before students begin working on major projects, they learn the fundamentals of anatomy.

“We start with a basic human anatomy class. We also stress the importance of anatomy in all of our base sculpture courses, as well as all of our prosthetic makeup classes, because anatomical knowledge is one of the main keys to being able to create a believable makeup.”

Photos courtesy Tom Savini’s Special Make-up Effects Program at Douglas Education Center.

Like Patton, graduates of Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center move on to successful careers, some where the teeth aren’t designed to, well, terrify. Like dental labs.

“Our first introduction to dental labs as a viable employment option for special makeup effects graduates occurred when many years ago one of our graduates obtained a job in a local dental lab. This graduate realized that the skills he learned at DEC could be applied in a different industry and he was very excited to share that revelation with the Career Services office. By engaging with current students via Mock Interviews and classroom presentations, we were able to present a different career path option to upcoming graduates.”

Dana Melvin, Career Services Department at Douglas Education Center

“In addition to dental labs, our graduates move on to develop successful careers in the film industry, theaters, special effects and prop-making shops, medical prosthetics labs, theme parks, set design, toy making, professional makeup artistry, and much more.

Amanda Smith, a graduate of Tom Savini’s Special Make-up Effects Program Instructor works today as a CAD CAM Production Manager at a dental lab in Pittsburgh. Seven years ago, she was hired for her artistic ability. Here she explains her role.

Back at the school, Patton shares some of the techniques that help students advance in their fields.

“Here we teach a digital sculpting program called Z-Brush that gives the students an introduction into the 3D modeling world and how to utilize those tools, as well as the knowledge of how to work with different file types. Both will be helpful tools to utilize with the ever-advancing world of dental prosthetics.” 

He also explains the evolution in the field, using prosthetic dentures as an example.

“While some prefer to stick with the techniques of sculpting in clay on a stone positive and making molds of that, others might be more inclined to go a more digital route by utilizing 3D modeling programs, as well as 3D printing.”

Jordan Patton, Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center

Haven’t got your fill of special effects as related to dentistry yet? See a few more examples of student creations at Tom Savini’s Special Make-up Effects Program Instructor at Douglas Education Center, shown below.

Learn more:

About Tom Savini’s Special Make-up Effects Program at Douglas Education Center: https://www.dec.edu/

About Jordan Patton: https://twitter.com/jpattonfx

Women in dentistry to convene at The Blackstone in Chicago next week

A distinguished destination for celebrating change makers in dentistry

Since 1910, The Blackstone has attracted celebrities, socialites, and politicians. It is named after Timothy Blackstone, who was the president of Union Stock Yards and the Chicago & Alton Railroad. 

In 2019 it will host exemplary women in dentistry (read about all six award recipients here!) during the 7th annual Lucy Hobbs Project Celebration. On October 3-5, Benco Dental, in partnership with Cameo Dental Specialists, invites women in dentistry to bring their dental team together and join a special celebration of in Chicago… three days of fun, networking, and discovery focused on living, practicing, and thriving smarter. 
Read more about the 10 incredible speakers, including featured guest Poppy Harlow: https://thedailyfloss.com/?s=lucy+hobbs+celebration+the+blackstone

If you haven’t already, register today. Then take a moment to learn more the historic venue where it will take place.

Heads of state, legendary mob bosses and treasured artwork


Aptly named “The Hotel of Presidents,” this historic Chicago hotel has hosted several heads of state, including Presidents Teddy Roosevelt, John F. Kennedy and Jimmy Carter.

The hotel also had a notorious streak, as it was favored by legendary mob bosses “Lucky” Luciano and Al Capone. It’s been said that Al Capone held meetings while getting his haircut in the windowless barbershop at The Blackstone.

Rivaling the most prestigious Chicago art museums, The Blackstone’s art collection is one of the city’s treasures. With over 1,600 works, primarily created by local artists, the collection includes pieces that not only conjure up Chicago past and present, but also evoke this legendary hotel’s regal architecture.

When you browse the selection of works, you can almost hear the sounds of Louis Armstrong, Lena Horne and Nat King Cole through the halls. On permanent display throughout guest rooms, meeting rooms, and public spaces, our art collection is an extension of The Blackstone’s role as a Chicago cultural icon.

Enjoy one of the city’s most intriguing art collections during your stay, and come away with an enriched perspective of Chicago. 

Prepare to be enchanted:

Incisal Edge named finalist in 9 categories for 2019 FOLIO: Eddie & Ozzie Awards

This prestigious recognition in the publishing community benchmarks excellence in editorial and design. Winners will be announced October 30 in NYC.

Incisal Edge has earned finalist status in nine categories for the 2019 FOLIO: Eddie & Ozzie Awards that celebrate uncompromising journalism and gorgeous design across all sectors of publishing.

The nation’s premier dental lifestyle magazine — Incisal Edge, published by Benco Dental since 1997 — is recognized for its offerings across digital and print media, as well as video. Winners will be announced during a celebratory gala on October 30 during The Folio: Show at the Hilton Midtown in New York City.

Incisal Edge has earned finalist status in nine categories for the 2019 FOLIO: Eddie & Ozzie Awards that celebrate uncompromising journalism and gorgeous design across all sectors of publishing.

Categories in which Incisal Edge is recognized include:

Eddies, awards for journalism

  • Column / Blog, B2B, Healthcare / Medical / Nursing: Incisal Edge, Larry’s Collection – Benco Dental (shown below)
  • Series of Articles, B2B, Healthcare / Medical / Nursing: Incisal Edge, Design Features – Benco Dental (shown below)
  • Video, B2B, Healthcare / Medical / Nursing: Incisal Edge, “I Am Lucy Hobbs” – Benco Dental (shown below)
  • Website, B2B, Healthcare / Medical / Nursing: Incisal Edge, IncisalEdgeMagazine.com – Benco Dental (shown below)

Ozzies, awards for design

  • Cover Design, B2B, Above 100,000 Circulation: Incisal Edge, Fall 2018 – Benco Dental (shown at top)
  • Feature Design, B2B, Above 100,000 Circulation: Incisal Edge, 40 Under 40: the 8th annual Kind of Blue, Fall 2018 – Benco Dental (shown below)
  • Overall Design (Single Magazine Issue), B2B: Incisal Edge, True North: Winter 2019 – Benco Dental (shown below)
  • Photography, B2B, Print: Incisal Edge, True North: Winter 2019 – Benco Dental (shown below)
  • Site Design, B2B: Incisal Edge, IncisalEdgeMagazine.com – Benco Dental (shown below)

The Folio: team, along with their panel of 200+ judges, received more than 2,000 entries submitted this year in 33 categories. Other publishers among the 2019 finalists are: ESPN the Magazine, Forbes Media, Hearst Magazines, Meredith Corporation and Variety. View the full list here.

“The Eddie & Ozzie Awards recognize the pillars of magazine and digital publishing—outstanding journalism and content, photography, design, and the extremely talented people who produce it,” said Caysey Welton, Content Director at Folio:.

Incisal Edge is a previous recipient of an Ozzie Award for Under40Summit.com in the category of Site Design for in 2018. To learn more about Incisal Edge, visit: http://www.incisaledgemagazine.com/

Need a mission portfolio for your new dental practice design?

Today is the deadline to register for a two- day Build Your Future design workshop (September 19-20) that will be hosted at Benco Dental’s CenterPoint East in Pittston, Pennsylvania. Call 1.800.GOBENCO or see your Friendly Benco Dental Rep for details. More: https://www.facebook.com/events/2229545497362002/?ti=icl

Dental office design is not just about choosing the most beautiful color schemes, light fixtures or wallpaper. Those topics merely skim the surface. The Build Your Future workshops presented by Benco Dental and led by Dr. Tristan Hamilton, revolve around the architectural design fundamentals that promote less stress and optimum efficiency, providing for a happier, healthier way of life.

Create a mission portfolio

Dr. Tristan Hamilton shares these tips below to get started:

Also known as vision boards, mission portfolios allow doctors to view their goals and inspirations. These portfolios act as a check and balance system between the doctor’s wants and the project itself.

Since there are so many working parts todesigning an office, it’s important to keep track of all of them.

The mission portfolios offer a platform to answer questions such as:

  • How many operatories will the practice have?
  • Do you want an existing space, or would you prefer to build one?
  • How much external car traffic do you seek outside of your practice?
    • Are you aiming for pedestrian traffic?

Sites like Houzz.com or Pinterest allow doctors to set up all of their favorite inspirations in one list. Having this list leads to better communication with the interior designers, which ultimately results in an amazing animation of the client’s needs and the designer’s ideas.

What can attendees expect?

Those who attend can earn 8.5 CE credits and gain insight on the following topics:
* “Financing- Putting it All Together” with Charles Loretto, Partner, Cain Watters & Associates President, National Dental Placements 
* “Practice Management Coaching” with Kay Huff, Benco Dental Director of Dental Coaching. 
* “The Power of Interior Design” with Melissa Sprau, NCIDQ, Benco Dental, Manager, CenterPoint Design

Ready to register for an upcoming event?

Call 1.800.GO.BENCO or see your Friendly Benco Dental Rep for details. Don’t miss the August deadline for the September 19-20 event.

  • September 19-20, 2019 – CenterPoint East, Pittston, PA
  • November 7-8, 2019 – CenterPoint West, Costa Mesa, CA
  • January 16-17, 2020 -CenterPoint West, Costa Mesa, CA
  • April 16-17, 2020 – CenterPoint Dallas, Dallas, TX
  • June 18-19, 2020 – CenterPoint East, Pittston, PA
  • September 10-11, 2020 – CenterPoint West, Costa Mesa, CA
  • November 5-6, 2020 – CenterPoint Dallas, Dallas, TX

*Dates and locations are subject to change.

Benco associates take on the 5 for 5 Saltine Challenge to fight pediatric sarcoma cancer

Team Arnav Foundation raises awareness and money for pediatric sarcoma cancer and research in tribute to Arnav Krishna, who died at age 16 after 2.5 year battle with osteosarcoma.

This past Friday, associates at the Benco Dental home office in Pittston, Pennsylvania, tackled the 5 for 5 Saltine Challenge, which was created by the Team Arnav Foundation to raise awareness and money for pediatric sarcoma cancer and research.

The nonprofit Team Arnav was founded by Dhruv Krishna, with the help of family and friends, to honor his twin brother Arnav, who lost his life to a 2.5 year battle with osteosarcoma. The foundation’s goal is to raise money to help fund osteosarcoma research.

Dhruv Krishna, while a summer intern at the nation’s largest family-owned dental distributor, enlisted his team members at Benco to participate in the Challenge.

View the video: https://www.instagram.com/p/B1eW5fBn0-E/?igshid=wogawg3lzkk4

The Challenge

The challenge is to eat 5 Saltines in under a minute, then donate $5 on the Team Arnav website, hence the name 5 for 5. Once completed, share the challenge video on social media, tag @TeamArnav and nominate five others to complete the challenge. Nominees are given 48 hours to complete the challenge.

Thus far, the challenge has raised $10,000, with over 400 participants, including four corporations.

Arnav’s Story

The late Arnav Krishna is shown before a cycling race in 2018 after his recovery from chemo and surgery.

Arnav Krishna grew up in the Lehigh Valley, PA, attending the Swain School from grades Pre-K through 8. He was a nationally-ranked cyclist (he earned the 18th spot for his age group in the nation in 2016), an avid learner who excelled in the classroom, and a kind friend to all.

In the summer of 2016, Arnav was diagnosed with osteosarcoma, a rare form of aggressive bone cancer that affects a mere 400 people a year. After a year of grueling chemotherapy, a 17-hour surgery, and still more chemotherapy, he was cleared as cancer free.

During his battle with cancer, Arnav adopted a mantra: Relentless Positivity. This inspired him and those around him to stay positive regardless of the circumstances, and to see the good in everything.

Less than a year after his clearance as cancer-free, doctors discovered the cancer had relocated and spread all over Arnav’s body. There was no cure.

The Foundation

Twin brothers Arnav (right) and Dhruv (left) Krishna pose for a photo at Meadowbrook Farm, PA.

Dhruv Krishna, 17, a rising senior at Moravian Academy in the Lehigh Valley of Pennsylvania, discussed the inspiration behind Team Arnav Foundation.

“I saw how much he suffered, how much I suffered, and how much everybody else suffered. I want to do everything in my power to make sure no one else has to suffer like that ever again.”

Dhruv Krishna

The foundation’s mission is to “build a community of support for those in need and work to raise awareness and funds to continue the fight against sarcoma cancer.” Every dollar raised by the foundation goes directly to research, therapy, and treatments for sarcoma.

Dhruv was motivated to create the foundation after he saw firsthand how little funding sarcoma received: “Sarcoma cancers only receive about $100,000 in funding annually, while more common cancers, such as breast cancer, receive about $6 billion annually. It was really jarring that something so life-taking received so little funding to find a cure.”

The Future

Dhruv is hoping that in the future, funds created by the Team Arnav Foundation will help find a cure to sarcoma cancers. Dhruv said he is eternally grateful to everyone who has contributed and donated so far.

To read more about Arnav Krishna and the Team Arnav Foundation or donate, visit Team Arnav’s website http://teamarnav.org

Premier CEO talks AI and dentistry with WSJ

As President and CEO of Premier Dental Products Company, a family business that develops, manufactures and distributes dental products worldwide, Julie Charlestein (shown above) is the first woman and the fourth generation of the Charlestein family to lead the company, which was founded by her great grandfather, Julius Charlestein, in 1913.

In a recent interview with Wall Street Journal’s Agam Shah, Charlestein discussed how she believes Artificial intelligence (AI) will keep the Plymouth Meeting, Pennsylvania- based business “alive for another century.”

Charlestein, who was voted one of The Top 25 Most Influential Women in Dentistry by Dental Products Report, is leading Premier through its next evolutionary phase. Her aim: driving relevance to the marketplace with a customer-driven mindset underpinned by a focus on technology, data, brand strength, and human capital.

From his discussion with Charlestein, Shah explains Premier’s process:

“The company is using machine-learning algorithms to analyze historical sales data, information on dental procedures purchased from a data company, and U.S. dental industry trends to predict which products dentists are likely to need. Premier then uses that insight to determine what to promote. For instance, the company’s analysis spotted a need for a special clay paste for crowns and bridges, prompting it to boost marketing of its Traxodent product.

AI also helped the company identify the best applications for its SmartCap technology. The material provides long-lasting protection from tooth decay through microcapsules filled with fluoride, calcium and phosphate. Premier took information about SmartCap and matched it up with information from dentists on how they would most likely use the technology. The AI helped it figure out that more relevant applications for the product would be in areas such as sealant to protect enamel from decay. The company dedicated more resources in putting SmartCap in the applications recommended by AI, holding back from using it in other products to stave off the risk of dentists not using it.”

“Deciding not to do something in medical device development is as valuable as deciding to do something.”

Julie Charlestein, Premier President and CEO, discusses the value of AI in a recent Wall Street Journal interview.

Read the complete Wall Street Journal interview: https://on.wsj.com/2XormXk (free log-in needed for full text)