Can high production and excellent customer service go together at the same time?

The answer is…absolutely! Production is the key factor in any business because without it there is no profit or income. At the same time, dental practices are service businesses. And excellent customer service—or as we at Levin Group like to call it “Five-Star” customer service—can be the factor that sets your practice apart and catapults production to another level.

According to the Levin Group Data Center, most practices score themselves much higher on customer service than patients do. Why? They feel that they are always very nice to their patients. And while they are, the kind of customer service that makes a lasting impression—Five-Star customer service—involves much more than being nice.

Five-Star customer service requires a specific program that is followed and continually reinforced. Take the Ritz Carlton for example. They have 21 principles that every employee is taught to follow. They review these principles regularly, almost daily actually, with different employee groups. They are so dedicated to customer service that they empower employees to spend up to $2,000 when necessary to solve a guest problem.

“Of course, dental practices are not hotels. But they are a service business that should have principles of customer service that lay the foundation for the patient experience. When patients have an ultra-positive experience they equate that with excellent clinical care and their trust level goes up. Trust is the key factor in case acceptance and practices with outstanding customer service typically have higher case acceptance and, therefore, production. This is why production and customer service go hand-in-hand.”

Five-Star customer service also leads to increased production through high patient retention and referrals. Patients become so enamored with the service they receive in the practice that they never want to leave and are always motivated to tell other people about their great experiences.

I was recently on an airplane headed out to a seminar when my seatmate realized I was a dentist. She spent the next 20 minutes raving about her dentist and how incredible he is. She had been with him for 35 years and said that she never wants to go to any other dentist for the rest of her life.

So if you’re wondering about how production and customer service fit together it doesn’t get any clearer. Outstanding customer service always leads to outstanding production.

About the blogger

Roger P. Levin, DDS is the CEO and Founder of Levin Group, a leading practice management consulting firm that has worked with over 30,000 practices to increase production. A recognized expert on dental practice management and marketing, he has written 67 books and over 4,000 articles and regularly presents seminars in the U.S. and around the world.

To contact Dr. Levin or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit www.levingroup.com or email rlevin@levingroup.com

Guided Implant Placement to Restoration featuring Dr. Riley Clark #IE40Under40

Dr. Riley Clark, recently honored as one of the Incisal Edge 2019 40 Under 40 – America’s Best Young Dentists, will share insight as featured speaker this fall at an event hosted by Carestream Dental and Benco Dental

Sip ‘n’ Learn with Carestream Dental: Guided Implant Placement to Restoration will take place on Thursday, October 17, from 6 to 8:30 p.m., PDT, at Ballast Point: Miramar, 9045 Carroll Way, San Diego, California 92121

Register today: https://www.eventbrite.com/e/sip-n-learn-with-carestream-guided-implant-placement-to-restoration-tickets-65816764715

What will attendees learn during this course?

This practical course focuses on preoperative protocols for guided surgery with Carestream Dental’s CBCT and the CS 3600 digital impression scanner. It will also discuss intra-operative surgical technique and lastly, restorative procedures with digital impression taking.

Other topics to be covered:
• Implant planning software
• 3D printing; surgical guides and analog models for immediate milled temps
• Immediate placement with guided surgery

About the featured speaker

Professionally, Dr. Riley Clark takes great pride in optimizing clinical efficiencies and digital workflows. He spends the majority of his time in private practice doing full-mouth dental implant rehab. He also teaches and mentors at WhiteCap Institute. He acts as a consultant to WhiteCap Dental Lab and Milling, where he focuses on full-mouth treatment sequencing and digital workflows in pre-operative procedures and final restorative procedures. He is passionate about dentistry and transforming patients’ lives through their smiles with dental implants.

Dr. Riley Clark completed his bachelor’s degree in biological sciences at Portland State University and then moved to Cleveland, Ohio for his D.M.D. program at Case Western Reserve University. Shortly after graduation he attended advanced training in anesthesia. Today, Dr. Clark and his wife, Kolt, have settled in Medford, Oregon with their three daughters.

Ready to register?

https://www.eventbrite.com/e/sip-n-learn-with-carestream-guided-implant-placement-to-restoration-tickets-65816764715

Build your orthodontic practice with CBCT this fall

In the orthodontic world, nothing has created a bigger buzz than digital orthodontic care. Venturing into the digital world should not be taken lightly. It requires evaluation, planning and capital.

CBCT technology reigns supreme and is the foundation of orthodontic excellence. In an upcoming lecture with Dr. William E. Crutchfield, tangible advantages of CBCT like diagnosis, treatment planning, digital orthodontic care and analysis will be shared.

In addition to earning 5 CE credits, attendees will also learn how to leverage CBCT to build a practice with referrals, with other professionals and with the community.

Details, details, details…

This fall, Benco Dental and KaVo Kerr will host “CBCT: The Foundation of Orthodontic Excellence,” presented by Dr. William E. Crutchfield.

On Friday, October 11, from 8 a.m. to 2:15 p.m. at the Benco Dental CenterPoint West Design Showroom, 3590 Harbor Gateway N, Costa Mesa, California 92626, Dr. Crutchfield will offer professional education for dentists.

What can you expect to learn?

1. Why CBCT
2. Advantages of CBCT
3. CBCT for digital orthodontic care
4. Leveraging CBCT for practice promotion and growth

Ready to register?

Click here: https://kerreducation.cvent.com/CostaMesaCA101119
For additional information on the course, please contact
Ty Ramsey at 469.360.1031 or Jeff Dierks at 636.698.4862

KaVo Kerr Corporation is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Kerr Corporation designates this activity for 5 Continuing Education credits.

Meet your instructor

Dr. William E. Crutchfield

Dr. Bill Crutchfield, a Diplomate of the American Board of Orthodontics, a graduate of the Medical College of Virginia (VCU) and its orthodontic residency, is committed to his patients in a completely digital orthodontic practice in the Virginia suburbs of Washington, D.C.

Considered an expert in digital orthodontics, he is member of Ormco Insiders advisory board, SureSmile clinical advisory board and an advisor for OrthoScience.

Dr. Crutchfield frequently speaks on topics that include: clinical digital orthodontics, digital team design and digital practice management. Besides serving as president of the VAO and MCV Orthodontic Foundation, he also served the AAO as chairman of the AAOPAC and as a member of the Council of Governmental Affairs for over a decade.

Are you looking to sell your dental practice? Find out the 10 must-haves on a buyer’s wish list.

When prospective dental practice owners research existing offices for purchase, certain factors rank in the top 10 on their checklists? It’s safe to say Wayne Oplinger, Transitions Analyst for Benco Dental, knows what makes any business – especially a dental practice – successful. Prior to joining Benco as a local Territory Rep in 2011, Wayne […]