Instagram Influencer Dr. Joyce Kahng shares why you need digital media at your practice #IE40Under40

Virtual Smile Consults. Practice insight. Answers to burning questions (“Is dental school worth it? Do you need to use mouthrinse? How often should crowns be replaced?”) Even daily skin care routines.

Dr. Joyce Kahng @joycethedentist, one of Incisal Edge‘s 2019 40 Under 40 honorees, offers all of these and more via the Instagram platform to share her dental philosophy and propel her career into the digisphere.

As a digital platform, Instagram launched on Oct. 6. 2010, and garners over 100 million photos a day. Two-hundred million users visit at least one business profile daily, making the app a wise marketing strategy for businesses in all industries.

Dr. Kahng’s profile, which to date features an impressive following of over 18,700, with a mere 177 posts, presents the 33-year-old as a modern, progressive dental professional. See one recent post below:

View this post on Instagram

Let's talk about one of the most unpopular topics in Dentistry… XRAYS. I practice in Southern California…land of Avocado Toast and Acai Bowls. My patients care tremendously about their overall health and wellness and I love that about them. But the one area of contention is always their check up xrays. And i've noticed, there is an increasing amount of fear surrounding dental X-ray exposure. Just for the record: A set of check up xrays is about 0.005 mSv, the same amount of radiation you would get from a 1-2 hr airplane flight or 1 day of background radiation. We are always exposed to radiation. Just by living. Just by breathing. And thanks to technology, our digital dental X-rays are very low impact. However, given the facts, I find many patients still unconvinced… they threaten to leave the practice and find a dentist who doesn’t take xrays. Although that #sucks, it is the patient's prerogative to choose a dentist they align with. If that is one who does not practice at the standard of care, then we are not aligned because: I run an ethically based practice. I don't over-treatment plan or upsell. I follow ADA guidelines and I practice lawfully. I guard and protect my patient's best interests. I’m not in the business of overexposing anyone to radiation. And deep down inside I feel like my patients know that. Yet for the same reasons they choose me to be their dentist, they are also quick to leave when they don't get what they want. I quickly go from advocate to enemy. As a practice owner, the x-ray battle is one that I lose over and over. And of course I want my patients to be happy and satisfied —I’m a business owner. But sometimes it’s not about business. When business meets medicine, hard decisions need to be made. There are times you have to stand your ground and uphold a standard a patient may not appreciate in the moment. It may not be good business but it's the way I run my business.

A post shared by Dr. Joyce Kahng OC Dentist 🦷 (@joycethedentist) on

Many of Dr. Joyce Kahng’s Instagram posts offer evidence based information in fun, easy to understand ways for the general publicly.

In the post above, Dr. Kahng addresses patient concerns about x-rays and radiation. She writes in a conversational tone that can appeal to both her patients and even dental colleagues.

With clear, high quality photos, she leads an average of 5,000 people to her profile weekly, where she shares her persona, dental insights and love for helping others.

“I love being able to work with my hands. It makes the time just fly by when I get in the zone. It’s also incredibly powerful, being able to help a patient build confidence in their smile. It totally changes the way they present in the world both at work and in their personal lives.” 

Dr. Joyce Kahng, on being a dentist.

Behind the scenes with this ‘OC Dentist’

The “OC Dentist” brings this enthusiasm with her, from her office Orange + Magnolia Dental Studio in Costa Mesa, California, and presents it with professional portraits, narrative captions and stories on her Instagram profile.

The stories she features in her highlight reel, those little bubbles at the top of an Instagram feed, include daily updates about herself, her studio and dentistry.

A recent story shows a video of her brown puppy curled up on the floor sleeping; the pup naps as Dr. Kahng sweats it out on a Peloton. Text in the story: “with my favorite pupperooooo” and “Just finished a holiday ride!”

Another story shows her father outside cooking on a grill. She admired her father as she filmed. Text in the video: “My dad has fully committed to a whole head of white hair. This is my destiny,” Dr. Kahng whispers behind the camera, “Looks good dad, looks good.”

Dr. Joyce Kahng’s Instagram page. It’s colorful. It’s sleek. It helps the doctor spread awareness.

The stories mentioned above are consistent across most Instagram accounts; random snippets of the account holder’s daily life. But this doctor also takes planned, strategic approaches to her stories that spread brand awareness and inform patients about her profession.

A feature on her profile, #dentaltalk, is a series of videos where Dr. Kahng discusses topics that patients care about, such as whether a dentist should drill or not drill a tooth where there is a suspected cavity.

“This is a really tricky situation because as dentists, we’re trying to stay conservative and we want to be responsible and definitely not drill everything that we see,” Dr. Kahng said in a post, as arrows fly and attach to her photo and dissolve leaving behind red kisses; it’s one of many face filters found on the app.

“It’s a hard conversation to have with patients because patients want to know 100 percent there’s a cavity inside there. At a certain point, we’re basically saying you have to put your trust in us,” she explained.

‘Change the way patients see the dentist’

She admits that social media is an essential marketing tool for dentists.

“My whole presence on social media is built around being able to change the way patients see the dentist. If there are that many people on social media, especially young people, we as dentists have to go where the people are!”  

Dr. Joyce Kahng explains social media as a necessity.

Depending on the business type, some organizations will use Facebook, Instagram, Twitter, LinkedIn or all platforms to market themselves and their product or service. For Dr. Kahng, a rising social influencer, Instagram is the most useful platform for her purposes.

“I love Instagram because it is a perfect medium to build relationships. There are just so many fun ways to use it and I love how the stories keep me connected to patients as well! They can see some of the behind-the-scenes of what my life as a dentist really is like.” 

Dr. Joyce Kahng.
Dr. Joyce Kahng is a leading dental social influencer.

How does Dr. Kahng attract 70% of her new patient base?

The doctor says that social media is essential for her practice’s growth, “It drives patients to my practice.” She estimates that 70 percent of her new patient base is because of her social media presence.

“This also includes the new word of mouth, where many of my patients will share my Instagram with a friend of theirs. It’s the modern Business card!”  

Dr. Joyce Kahng

With such a large Instagram following, at 18.7K, many of her colleagues and friends ask how she built her social media presence. So many, that she decided to write it all down, a decision that would later lead her to becoming a published author.

Creating a step-by-step guide to Instagram marketing

Repetitive inquisition led Dr. Kahng to write Instagram Marketing for the Modern Dentist (2019), a step-by-step guide to cultivate and grow Instagram accounts.

“The more we can be on Instagram, the more we can change the face of dentistry together. I’ve gotten a lot of positive feedback about it from dentists who have said I really helped give them guidance and motivation to put themselves out there. Putting yourself out there is one of the scariest things as a Doctor and there is a lot of fear around it.”

Dr. Joyce Kahng.

An impressive repertoire of education and experience

A graduate of the University of the Pacific, Dr. Kahng has a bachelor of science degree in biology. She earned her Doctor of Dental Surgery degree from the Arthur A. Dugoni School of Dentistry in San Francisco. She completed her general practice residency at the Albert Einstein College of Medicine, Jacobi Medical Center, in 2011.

Shortly after opening Orange + Magnolia Dental Studio in 2014, Dr. Kahng became a licensed real estate agent serving the Orange County area in California.

At the University of Southern California, she dedicates her efforts as an assistant clinical professor for the Herman Ostrow School of Dentistry’s restorative sciences department, where she works with aspiring dental professionals to develop their hand skills on mannequins.

‘Control your own narrative’

Most recently, Dr. Kahng has focused her efforts in the digital realm on Instagram. She suggests that all dental professionals adopt a social media marketing plan and take advantage of this dynamic marketing tool.

“It is absolutely essential for dentists to build a brand and market themselves on social media. Social proof is one of the most impactful ways of marketing and doctors need to realize that they cannot let others control their narrative. Take back control of your own narrative.” 

Dr. Joyce Kahng

To learn more about Dr. Kahng, visit her website.

Want to nominate yourself or a colleague for #IE40Under40?

For the 10th year, Incisal Edge will honor America’s best young #dentists. Nominate yourself or a colleague in a General Dentist or Specialist category before the 02.03.19 deadline: https://goben.co/2Nn77ls 

Three people holding Throat Scopes and smiling (Jennifer Holland, inventor, stands in the middle), with Edison Award Graphics surrounding them.

Perform dental exams clearly with Edison Award-winning Throat Scope®

The days of traditional oral examinations are over.
Throat Scope®, an innovative probing device manufactured by Holland Healthcare Inc., enables doctors to easily perform intraoral examinations of patients’ mouths.

The unpleasant experience of restraining a toddler, while a doctor used a tongue depressor and flashlight to pry open the young patient’s mouth, gave inventor Jennifer Holland (above, center) her lightbulb moment.

The 2017 Silver Edison Award-winning product provides a light source located inside the mouth to allow medical professionals one free hand to conduct a fast, accurate and pleasant oral examination experience.

The device is completely sterile. Plastic depressors attach to the handle and are disposed after use. The depressors are clear, which allow for light to easily penetrate through the transparent material.

The strong luminescence can help professionals spot abnormalities that may have been missed when using wooden depressors and a dental flashlight during examinations. Light emitted from flashlights do not fully illuminate the mouth like Throat Scope® does.

Don’t just read about it, take a look at Throat Scope® in this video.

Video by Holland Healthcare Inc.

These Throat Scope® features save time and add ease to examinations:

* a handle with three powerful LED lights with an estimated five-year shelf life.
* a handle that can be used under any circumstance to illuminate dark or hard-to-see areas, for instance, during difficult dental procedures.
* less frequently charging than a cell phone, because the environmentally-friendly tool works continuously for 20 hours.

Throat Scope® offers convenience and numerous unique benefits at an affordable cost – driving dentistry forward through innovation. A starter pack is priced under $35 at Benco.com and includes the Throat Scope®, two blades and 50 single-use depressors.

Speaking of the Edison Awards — Nomination deadline ends today

The deadline to nominate an innovation for the Edison Awards is today. The annual competition, created in 1987, honors excellence in new product and service development, marketing, human-centered design, and innovation. Past winners have included Fortune 500s, small startups, and everything in between — including dental products and services. To nominate a new product that deserves recognition, learn details and submit an entry here.

Need a nudge? Be inspired by dentistry’s past honorees.

Now is the time to submit an innovation, rank among the dental industry’s most esteemed inventors and make a difference. Enter your nomination today.

Dr. Nicholas A. Lavoie performing dental procedures on a young patient.

Dr. Nicholas A. Lavoie takes dentistry to the '212th degree' #IE40Under40

When fresh out of high school or college, some people know which career paths to follow. After settling in, some discover a calling to positively impact people in the community that pulls them off course.

That describes the path of Dr. Nicholas A. Lavoie, who shifted careers to become a board-certified pediatric dentist. Today he offers oral health care at his new practice, Lavoie Pediatric Dentistry, in Swansea, Massachusetts.

He started his health care journey in the nursing profession.

My experiences as a nurse opened my eyes to the extent to which early childhood caries, the most common chronic disease in children, exists, and how severely it can impact overall health and emotional well-being. My heart was broken for these kids and I wanted to be able to address oral disease more directly, but my influence as a nurse was limited to referrals and preventive education. I decided to go back to school to become a dentist.

Dr. Nicholas A. Lavoie describes his career transition from nurse to pediatric dentist.

Helping children overcome and prevent cavities, a disease that affects 1 out of 5 children aged 5 to 11 years old, is a calling that the Incisal Edge 40 Under 40 honoree has dedicated his life to achieving. And so, he left nursing to help children who may not know about the consequences of dental neglect.

Dr. Nicholas A. Lavoie, makes the most of his NYC experience as an Incisal Edge 40 Under 40 honoree.

He believes in his mission so much that he built a new office that opened in August to better help and educate about the importance of oral health. Dr. Lavoie and his team are committed to providing an experience beyond the typical dental experience.

Our office culture places a significant emphasis on the fact that every patient is a VIP and an extended member of our dental family. We enjoy connecting on a personal level with each child who walks through the door, as well as their siblings, parents, or whoever else may accompany them. While most offices do make efforts in these areas, we attempt to reach the ‘212th degree.’

Dr. Nicholas A. Lavoie explains his team’s work ethic and the extent to which they provide individualized, high-quality care.
Dr. Nicholas A. Lavoie’s new practice in Swansea, Massachusetts uses advanced dental equipment to treat patients.

The new office features five operatories with room to expand to 10 as his dentistry grows. It’s designed to enhance patient comfort using the latest technology and old fashion hospitality.

Dr. Lavoie uses electronic record-keeping, an environmentally sustainable alternative to paper, as well as the latest digital radiology equipment. While patients wait in the lounge, he provides them with tablets, HDTVs and coffee. It’s a welcoming atmosphere, especially for his patients’ parents.

During the construction process, especially as the opening deadline approached, he experienced sleepless nights, but also the euphoria of building a new practice and helping children.

Dr. Nicholas A. Lavoie and his wife Katy at the grand opening of his practice.

Every child he meets is a meaningful encounter, Dr. Lavoie said, and a way for him “…to guide them through a difficult experience and to be able to get them smiling before they leave, or possibly even excited to come back, is an incredibly good feeling,” .

Like all professions, aspects challenge the ability to work efficiently, and dentistry is no exception.

Navigating the mess of dental insurance is, in my opinion, the largest difficulty. There are so many dental insurance companies that exist, each with their own set of rules in regard to range and frequency of treatments. It makes it incredibly confusing for both patients and dental staff, and phone calls to resolve any confusion can easily run upward of 30 minutes, which impacts the time and resources that can be focused on quality patient care.

Dr. Nicholas A. Lavoie

Outside the Dental Practice

Outside the office, Dr. Lavoie classifies spending time with family as the most important aspect of his life. He’s an animal lover and foodie, who rarely frequents the same restaurants.

He enjoys discovering new, culturally authentic cuisine, especially ones that induce sweat and ignite his taste buds. He enjoys watching football and, of course, as a New Englander, his favorite team is the New England Patriots, a team that has won six Super Bowls since 2002.

Dr. Lavoie, his dental team and new office are ready to help children form healthy dental habits through regular visits and self-care for years to come.

We strive every day to re-define the negative stigma that generally follows dentistry and create a generation of self-empowered individuals when it comes to oral health.

Dr. Nicholas A. Lavoie.

From East to West: Dr. Tori Thuy-Conrad exemplifies determination #IE40Under40

What would you do to protect your family in a country plagued by war, poverty, labor camps and the very real possibility of execution? Would you escape?

That’s what Dr. Tori Thuy-Conrad’s parents did to flee post-war Vietnam, although it wasn’t as easy as hopping on a plane. In fact, the government declared leaving the country illegal.

“We were so poor, and living in that state of poverty was no way to live. We didn’t have much food. My parents’ jobs didn’t provide for a hopeful future for our family.”

Dr. Tori Thuy-Conrad said, recalling the stories her parents told of Vietnam.

The only way many Vietnamese people could escape communist oppression was by boat, a risky attempt some refugees did not survive. Those who were brave enough to flee, an estimated 1.5 million of them from 1975 to 1995, were known as “Boat People.”

This is the same type of boat Dr. Tori Thuy-Conrad and her family spent 38 days in as they drifted in the South China Sea. (Photo Courtesy Dr. Tori-Thuy Conrad)

In 1980, when Dr. Conrad was just six weeks old, she and her family boarded her father’s fishing boat, a vessel not designed for the open ocean, and were joined by seven other siblings and cousins.

They sailed into the South China Sea from Hue City, not knowing where, when and if they would make landfall. They sailed for days, weeks, over a month, not knowing where the tides would take them.

“We spent over 38 days at sea without a definitive destination. We arrived at a refugee camp in Hong Kong, where we resided for months until we were brought to a brighter future by the sponsorship of a United States family.”

Dr. Tori Thuy-Conrad, recalling the stories her parents told of Vietnam.
Dr. Tori Thuy-Conrad, held by her mother. Her brother and father to the right. Photo taken shortly after their arrival in the U.S. (Photo Courtesy Dr. Tori Thuy-Conrad.)

Dr. Conrad ended up in Denver, Colorado, a stark difference from the tropical climate of central Vietnam, and began to live an American life.

Finding her dentistry destiny

Dr. Conrad attended Coe College in Cedar Rapids, Iowa, where she earned a Bachelor of Arts degree in chemistry, but the atomic mass of atoms was not all she found. She also met her husband there, and a burning desire to help people.

“I’ve always known I wanted to be in the health care field, helping others heal through medicine, especially children.”

After graduation from Coe, she moved to Minneapolis to study dental hygiene at the University of Minnesota, but she wanted more, and continued her education to earn a Doctor of Dental Surgery degree.

Today, the 2019 Incisal Edge 40 Under 40 honoree owns and practices at Tweet Pediatric Dentistry in Chanhassen, Minnesota, and is a mom of three. She juggles the responsibilities of a full-time dentist and a mother, an act that has its challenges.

“I think the most challenging aspects of dentistry is not the dentistry, it’s running a business. I had to learn as I went along and made a lot of mistakes. My mentors have guided me along the way.”

Although it’s difficult to run a business, Dr. Conrad loves her patients. She believes she makes a difference in their lives, and they return the favor to her.

“I am so grateful I get to do this and make such a difference in these children’s lives. The high-fives and hugs that I’m left with when my little patients leave their appointments leave me beaming with happiness.”

Dr. Tori Thuy-Conrad

When not in her operatory, Dr. Conrad is in the kitchen experimenting. She loves to cook for her family — and with them. Her favorite cuisine is Italian, without the pasta. She likes to stray from her cookbooks and allow her creativity to take over.

“I love using the fresh herbs and flavors, and pairing them with more proteins and vegetables in place of pasta. I try to create dishes without a recipe. I find it most rewarding when I have someone who eats my creation and provides raving remarks on a recipe that does not exist. It’s the best compliment.”

Dr. Conrad’s dreams never end. She wants to improve her culinary skills and one day compete on the Food Network show Chopped, a challenging competition where three chefs battle for supremacy. She also wishes to pilot a plane.

With many years of dentistry behind her, she has advice for those who dream to be who she is—a successful, practicing dentist.

“Utilize all resources and mentors out there. There are so many people willing to lend advice, reach out often and be willing to extend the same as you gain experience and knowledge. I give many thanks to my mentors for helping me reach my dreams, but also to alleviate and get me through the challenges I face.”

If anyone doubts their dreams, they need to speak with Dr. Conrad, whose tenacity and motivation is the stuff of inspiration.

Learn more about Dr. Tori Thuy-Conrad and the #IE40Under40 experience.
Nominate an inspirational dentist at Incisal Edge today.

Dr. Tori Thuy-Conrad (front left) during the 2019 Incisal Edge 40 Under 40 photo session in NYC. (Photo courtesy Incisal Edge/Macrae Marran)

Celebrate the art of dental invention with the Edison Awards

Celebrate a savings of $300 if you nominate your dental innovation by the 2019 Edison Awards™ early bird nomination deadline on October 18. Nominate today: https://edisonawards.com/

The Edison Best New Product Awards™ is an annual competition honoring excellence in new product and service development, marketing, human-centered design, and innovation. Past winners have included Fortune 500s, small startups, and everything in between.

Companies and dental professionals who’ve recently launched outstanding innovations are invited to apply by November 22, 2019, but can save $300 on the entry fee by nominating next week.

Need some encouragement?

Meet some previous honorees in dentistry. Edison Award-winning dental innovators at the Gold, Silver and Bronze have included:

2015: Vatech, 3M, 3D Systems, Aribex, Convergent Dental, Kerr Endodontics, Olympus Corporation of the Americas, NSK, Molar Media Mount, Benco Dental, and Inventionstring.

2016: Solea ®  by Convergent Dental, Multi-Axis Spiral Suction by Ghost Mfg, Oral B Pro 5000 with Bluetooth by Procter & Gamble, Dr. Kim’s Shadowless Headlamp by DrKimUSA.com

2017: ECO Balance by GLO Science™, Inc., Throat Scope® by Holland Healthcare Inc. and 3M™ Mobile True Definition Scanner by 3M.

2018: Senior Mobile Dental, The Periogen Company, Akervall Technologies Inc., Carestream Dental and St. Renatus, LLC.

2019: Invisalign Treatment with mandibular advancement by Align Technology, Bond Apatite® by Augma Biomaterials®, Airway Armor™ by Zirc Dental Products Inc., Goccles® by Pierrel Pharma S.r.L., CS 9600 cone beam computed tomography system by Carestream Dental.

Ready to nominate

https://edisonawards.com/

Dr. Lavasani Shares Her Dentistry Philosophy

Dr. Setareh Lavasani has been dubbed the “Queen of Radiology” and “The Selfie Queen,” by her students and colleagues. Events in her life, though, were not always ones to smile about.

The 2019 Incisal Edge 40 Under 40 honoree recently spoke with TheDailyFloss.com about her early career and the battle she raged with life-threatening illnesses in her 20s. The selfie-slinging (shown above, at far left), chihuahua-loving board-certified radiologist discussed how she persevered to become the professional she is today. 

Shown in NYC at the Incisal Edge 40 Under 40 photo session, clockwise from bottom left: Drs. Setareh Lavasani, Valerie Okehie, Corey Brick, Jeffrey T. Moon and Rebecca Pounds.
Courtesy Incisal Edge/Macrae Marran

The Pomona, California Oral and Maxillofacial Radiologist comes from a long line of dentists; as she says, “[It] runs in my family.” Her sister is an endodontist, her cousins and aunt, dentists. Dr. Lavasani jokes, “We have a mini dental convention of our own when we get together!”

Originally from Iran, she attended Ajman University of Science and Technology, earning her a Doctor of Dental Surgery degree. Her education did not stop there.

Dr. Lavasani moved to San Antonio, Texas to attend a radiology residency program at the University of Texas Health Science Center. There she would be given the most critical test of her life to date. She was diagnosed with breast cancer as soon as she received her admission to the radiology residency, a disease that affects 3.5 million people every year, according to the Centers for Disease Control. This caused an interruption in her studies, but she did not give up.

After her treatments, Dr. Lavasani returned to her studies in San Antonio. Within a year, she was diagnosed with Acute Leukemia, a progressive and rare illness. Leukemias are cancers that start in cells, typically in bone marrow, and then quickly spread to other parts of the body, according to the American Cancer Society.

Thanks to the generosity of a donor, Dr. Lavasani received a life-saving bone marrow transplant, beating the 4 out of 5 mortality rate, and giving her a second chance at attaining her dreams. She had battled — and won — a fight for her life on two occasions.

Earlier this year, Dr. Setareh Lavasani celebrated her 10th cancer-free year.

“I learned to never lose hope and always try to look on the bright side, even when there is barely a single ray of light,” she said.

Dr. Setareh Lavasani

Determined not to let her health lower her spirits, Dr. Lavasani continued her radiology studies in San Antonio and graduated with a certificate in Oral & Maxillofacial Radiology and a Master’s in Dental Diagnostic Sciences. 

“I saw firsthand that the generous donation of a bone marrow saved my life, so I promised myself to focus on this cause (dentistry) and hopefully make a difference. I learned that this is what real life is about! I also realized that our time is so short, so I try to say more ‘thank yous’ and more ‘I love yous’ to people who matter to me and have shown me unconditional support all along.”

Dr. Setareh Lavasani

Dr. Lavasani received most of her support from her parents, family members and close friends who inspired her during treatment in school and throughout her career. Her mother was a star role model who raised two kids, earned a Ph.D. and became a well-known editor-in-chief in Iran.

Today, Dr. Lavasani is an associate professor and the Director of Oral Radiology & Advanced Imaging at Western University of Health Sciences’ College of Dental Medicine in Pomona, California.

Often, she travels for speaking engagements. Dr. Lavasani is an internationally recognized lecturer. She frequently speaks at California Dental Association (CDA), UCLA School of Dentistry Advanced Education in General Dentistry program and the American and International Academies of Oral Radiology. She is a fellow and speaker for the southern California Oral Pathology Society and the Global Dental Implant Academy (FGDIA).

Though amid her prestigious positions, she takes particular pride in her role as the “The Selfie Queen.” She smiles for her past, present and future. Now, she takes the philosophy gained through her experiences and expresses it with every student she meets.

“I find that I’m happiest when I’m teaching and sharing ideas with students and fellow colleagues. So, inside and outside of school, I try to focus and grow.”

Dr. Setareh Lavasani
At the Global Dental Implant Academy (GDIA) USA symposium 2018, Dr. Setareh Lavasani presented, received the exclusive #GDIA fellowship recognition, and won the first place prize for scientific poster presentation. (Photo courtesy Dr. Setareh Lavasani)

Dr. Lavasani is at a pinnacle of her career, ascending from the uncertainty of disease she fought. She teaches and encourages future dentists while following and sharing her virtue:

“Give back in any way you can and as small or large as you can. I think each of us, in one way or another, have a cause that is close to our hearts for any personal reason. I think giving in any way that is possible makes a huge difference in our sense of happiness and fulfillment.”

Dr. Setareh Lavasani

Women in dentistry unite in Chicago this week at event hosted by Lucy Hobbs Project, Cameo Dental Specialists

On October 3-5 at The Blackstone, Benco Dental’s annual celebration honors 6 exemplary women, features 9 inspirational speakers and supports Let It Be Us.

This week in Chicago, The Lucy Hobbs Project, in partnership with Cameo Dental Specialists, will celebrate six outstanding women in dentistry. On October 3-5, The Blackstone Hotel, 636 South Michigan Avenue, Chicago, IL 60605 will welcome Benco Dental’s 7th annual Celebration named in tribute to Dr. Lucy Hobbs Taylor, the first American female to earn a degree in dentistry. Last minute registration is still open. Click here.

“Each year, The Lucy Hobbs Project celebrates women’s achievements in dentistry,” said Rachel Pugh, Branding and Communications Manager for Benco Dental. “Our goal is to gather leaders in the profession to discuss relevant issues and overall well being. We want our guests to leave feeling uplifted, knowing they’ve gained insight to benefit their dental practices and themselves.”

Three days of events, with a focus on Mind+Body+Soul, will include panel discussions, three Continuing Education credits, and opportunities to give back, while inviting the project’s members — and all women in dentistry — to “Achieve Your Personal Best Balance, at Home & Work”.  Seven outstanding women in dentistry — Dr. Vladana Babcic Tal, Dr. Carrie Etheredge, Amanda Frankini, RDH, Dr. Julie Arabia, Dr. Sheila Farahani, Dr. Betsy Carmack, and Nicole Zwiercan, RDH — will share their insights as panelists. Activities throughout will support Let It Be Us, a 501(c)(3) nonprofit with the mission of adoption and education of children in Illinois foster care.

As a high point, The Project will honor six women selected as award recipients for setting new benchmarks in the dental profession:

  • Industry Icon Award, Linda Miles, CSP, CMC, Speaker, Consultant, Author, AskLindaMiles.com, Estero, Florida
  • Clinical Expert Award, Deborah V. George, DDS, Executive Vice President and Chief Dental OfficerJessie Trice Community Health System, Miami, Florida
  • Humanitarian Award, Tesa Jolly, DDSDr. Tesa Jolly Family Dentistry, Pulaski, Tennessee
  • Innovator Award, Cathy J. Grinham, RDHPublic Health Dental Hygienist, Visiting Dental Associates of Massachusetts, Assonet, Massachusetts
  • Mentor Award, Carole Ann Palmer, Ed.D., RD, LDNTufts University School of Dental Medicine, Boston, Massachusetts
  • Woman to Watch Award, Charmaine Ng, DMDHealthright360, San Francisco, California

Powered by Benco Dental and 10,000 members strong, The Lucy Hobbs Project encourages dental professionals to become part of the movement that is changing the face of dentistry through networking, innovation and giving back. Named for Dr. Lucy Hobbs Taylor, the woman who, in 1866, became the first American female to earn a degree in dentistry, this national project aims to bring women together from all facets of the dental profession – dentists, dental assistants, hygienists, receptionists, sales representatives and others.

Upcoming at The Blackstone Hotel in Chicago, Illinois and included in the $199 ticket price:

  • Thursday, October 3: Afternoon reception and optional art tours at the hotel
  • Friday, October 4: Full day of panels, speakers and the Celebration ceremony honoring six Lucy Hobbs Project award recipients
  • Saturday, October 5: AnelodyTice, LMP, CCST will lead a Gyrokinesis session followed by give-back activity to benefit Let It Be Us.

There is still time to register. Click here.

To attend the 7th Annual Celebration of Women in Dentistry, host a regional event, or take part in a Lucy Hobbs Project YOU event at a dental school, contact Event Coordinator Ali Riviello at 570-602-7068 or ariviello@benco.com.

Free to join, The Lucy Hobbs Project invites women in dentistry to use their voices as a force for change. To learn more about previous winners of The Lucy Hobbs Project® Award, or to sign up for The Lucy Hobbs Project®, visit: www.lucyhobbscelebration.com

Women in dentistry to convene at The Blackstone in Chicago next week

A distinguished destination for celebrating change makers in dentistry

Since 1910, The Blackstone has attracted celebrities, socialites, and politicians. It is named after Timothy Blackstone, who was the president of Union Stock Yards and the Chicago & Alton Railroad. 

In 2019 it will host exemplary women in dentistry (read about all six award recipients here!) during the 7th annual Lucy Hobbs Project Celebration. On October 3-5, Benco Dental, in partnership with Cameo Dental Specialists, invites women in dentistry to bring their dental team together and join a special celebration of in Chicago… three days of fun, networking, and discovery focused on living, practicing, and thriving smarter. 
Read more about the 10 incredible speakers, including featured guest Poppy Harlow: https://thedailyfloss.com/?s=lucy+hobbs+celebration+the+blackstone

If you haven’t already, register today. Then take a moment to learn more the historic venue where it will take place.

Heads of state, legendary mob bosses and treasured artwork


Aptly named “The Hotel of Presidents,” this historic Chicago hotel has hosted several heads of state, including Presidents Teddy Roosevelt, John F. Kennedy and Jimmy Carter.

The hotel also had a notorious streak, as it was favored by legendary mob bosses “Lucky” Luciano and Al Capone. It’s been said that Al Capone held meetings while getting his haircut in the windowless barbershop at The Blackstone.

Rivaling the most prestigious Chicago art museums, The Blackstone’s art collection is one of the city’s treasures. With over 1,600 works, primarily created by local artists, the collection includes pieces that not only conjure up Chicago past and present, but also evoke this legendary hotel’s regal architecture.

When you browse the selection of works, you can almost hear the sounds of Louis Armstrong, Lena Horne and Nat King Cole through the halls. On permanent display throughout guest rooms, meeting rooms, and public spaces, our art collection is an extension of The Blackstone’s role as a Chicago cultural icon.

Enjoy one of the city’s most intriguing art collections during your stay, and come away with an enriched perspective of Chicago. 

Prepare to be enchanted:

Arguments for equality in dentistry and in life #tbt #WomensEqualityDay

The blog is part of a series paying tribute to pioneers in dentistry. Celebrate changemaking women in dentistry at the 7th annual Lucy Hobbs Project Celebration, set for October 3-5 at The Blackstone in Chicago. Register today: https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2019/

I am writing this post on August 26, #WomensEqualityDay. It’s the 99th anniversary of the passage of the 19th Amendment, that gave women the right to vote. Today, I’m focusing on a few voices that advocated for and against allowing women to practice dentistry. There were many against, but only a few brave souls who felt women were equal to men and that dentistry was a place where women could excel.

Sarah Grimke, Early Suffragette
SaraGrimke

I ask no favors for my sex. All I ask our brethren is that they will take their feet off our necks. – Sarah Grimke, early suffragette.

Dr. Lucy Hobbs Taylor

The Dental Times Dispute

If you follow The Lucy Hobbs Project, you’re familiar with the story of Lucy Hobbs, the young woman who sought a career as a dentist, but was constantly denied entrance to dental school based solely on her gender. This was common across a range of educational institutes; law schools, medical schools, and dental schools, among others, frequently denied women admittance to their programs.

Dental Times

Around the same time Lucy Hobbs was finishing up her dental studies in Ohio, a dispute was brewing in Pennsylvania between the pages of The Dental Times, featuring arguments both for and against allowing women to be dentists.

The 1866, Volume III, Number 4 issue of The Dental Times featured two articles, one advocating for women in dentistry, and the other arguing they are “not fitted physically for such taxing work”.

girl-graduates

The first article is the Valedictory address of James Truman, DDS, dean of the Pennsylvania College of Dental Surgery from 1865-1876. In it, he states:

The recognition of the right of every human being to an equal share in the privileges that we enjoy, has not yet become a principle of faith and practice, as I think it should. We say to one-half of the human family, stitch, stitch, darn stockings, make shoes for a shilling, stand behind counters for two or three dollars per week, do anything, but don’t enter the sacred precincts that we have marked out for our peculiar benefit…Talent is of no sex, color or clime…

This thought was revolutionary for the time and Dr. Truman knew it.

…It may be that I stand alone in these views, both with the Faculty of this College and the audience; but I trust not, as in my judgement, the advancement of the world depends, to a large extent, upon their adoption.

The Opposing View

JesseCastleLaMoreaux

Within the same scientific journal, there came the opposing view, with the glaring title, “Dental Surgery – Should Females Practice It?” Its author, Dr. George T. Barker, editor of The Dental Times, emphatically believed women were not suited for the physical rigors of dentistry.

Dr. Barker states, in part:

Should females be encouraged to enter the dental profession? I contend they should not, and it is with no disrespect that the assertion is made. The same reason holds good against females practicing dentistry that it does against a feeble male, for the reasons as previously stated. The very form and structure of a woman unfit her for its duties…

By 1872, three women were admitted to the Pennsylvania College of Dental Surgery; however, after completing the first year, they were not allowed to return because they were women. When that occurred, there was a dissenting vote by a member of the faculty. The matter then was brought to a committee of members of the board, who rendered the decision that “a student could not be cast out without due cause.” In 1874, two of the three women graduated from the college. Obviously some agreed with Dean Truman, regarding women in dentistry.

1911-Suffragettes

On this #WomensEqualityDay, we are glad that more and more people are of the mind of Dr. Truman rather than Dr. Barker. Here’s to more women in dentistry and to the pioneers, like Lucy Hobbs Taylor, Henriette Hirschfeld, and others who defied convention to become dentists.

Next year, the 19th Amendment turns 100! Here’s to more “firsts” for women!

About the blogger

Guest blogger Jenn Ochman, Database Publishing Production Specialist in the Branding and Communication Department at Benco Dental, dedicates her time outside work to historical reenactment. She shares knowledge of dental history with TheDailyFloss.com readers on a monthly basis.

Dr. Charmaine Ng is a Woman to Watch in dentistry

This fall, the Lucy Hobbs Project will host its 7th annual Celebration honoring women in dentistry. The event, hosted in partnership with Cameo Dental Specialists on October 3-5, 2019 at The Blackstone, Chicago will feature a lineup of inspirational and insightful guest speakers and panelists in line with the theme, Mind+Body+Spirit and close with a give back session to benefit the nonprofit organization Let It Be Us. (Register today:  https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2019/ )

Expect to be wowed.

Each year, though, the Celebration’s high point cannot be matched by any of these spectacular speakers and events. When The Lucy Hobbs Project Awards are presented to six indomitable women who are reshaping the profession of dentistry, awe-inspiring moments ensue.

As the applause dies down and each person is introduced, those in attendance have an opportunity to view the change one person can affect in the world.
This year, one of those changemakers is Charmaine Ng, DMD, recipient of the Lucy Hobbs Project Woman to Watch Award.

Ready to be inspired by Charmaine Ng, DMD?

Most of Dr. Charmaine Ng’s patients are experiencing homelessness or struggling with other barriers to quality healthcare; she aims to restore tooth function and self-confidence through dentistry, while providing integrated care.

To meet the needs of the underserved in her community, Dr. Ng created a dental program, HealthRIGHT360, in San Francisco, California. As the Founding Dental Director, she developed a whole body, integrated care approach that utilized the dental, medical, medical assisted therapy (MAT), and behavioral health services on site after early years dedicated to volunteerism.

What fueled her passion for giving back?

As an undergraduate student at University of California San Diego, Charmaine Ng dedicated her efforts with a student-run free dental clinic, and this passion for service led her to A.T. Still University’s Arizona School of Dentistry & Oral Health to pursue a career in dentistry. Inspired by her educational experience, she continued to serve on the School’s alumni board for six years after graduation.

By engaging in local community health committees and the San Francisco Dental Society, she gathered data and assessed the needs of the community to expand HealthRIGHT360’s clinical site and also the scope of the practice to children who have limited access to dental care.

Dr. Ng is an American College of Dentists’ Fellow 2019 

Meet Dr. Ng and hear more about her incredible journey at the 7th annual Lucy Hobbs Project Celebration! Bring the whole team. Register today: https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2019/