Two brothers, Julian and Cody Levine, joined in a mission trip to Eleuthera, Bahamas with Lenny Kravitz and his Let Love Rule Foundation in 2015 and returned with an idea that would allow everyone to enjoy the power that smile has to offer. That’s how they began creating Twice.
“We left (Eleuthera) determined to make a healthy smile accessible to everyone: by creating a product that would reflect the beauty, health and confidence embodied by the new smiles of our patients, then making sure that product gave back to the cause that inspired it all. Through years of research, development, and focused collaboration with industry experts, we were able to bring our vision to life.”Julian and Cody Levine, according to SmileTwice.com
Drawn to giving back through dentistry
With two parents committed to philanthropy and innovation in the world of dentistry (their dad is renowned aesthetic dentist and prosthodontist Dr. Jonathan Levine and their mom is marketing authority Stacey Levine who championed the smile as the “centerpiece of beauty”) it’s no surprise that their sons decided to forge forward in the field. Dr. Jonathan and Stacey launched the GLO Good Foundation in 2010 to provide oral health care, tools, and education to those in underserved populations, giving them the gift of a healthy and confident smile.
Better brushing habits, more giving
After learning that 35% of people do not brush their teeth twice a day Julian and Cody Levine and Lenny Kravitz created Twice, a morning and night toothpaste.
“Our goal was to re-imagine brushing twice-a-day by creating an experience people would actually look forward to—every morning and every night.”
On the most recent trip to the Bahamas, Twice donated 700 tubes of toothpaste.
“Every purchase of Twice makes an impact. Through our partnership with the GLO Good Foundation, we commit 10 percent of our profits to funding more missions in Eleuthera and around the world.”
Early Bird offers a wintergreen and peppermint flavor that is designed for waking up and preparing for the day. Twilight, a blend of peppermint, vanilla and lavender presents the perfect flavor to unwind and relax at night.
Julian and Cody collaborate with GLO Good Foundation to provide oral care, tools, and education to underserved populations. The video below explains how they are changing lives by giving the gift of a healthy smile.
Sponsoring smiles among the Incisal Edge #IE40Under40
More recently, Cody and Julian attended the 2019 Incisal Edge 40 Under 40 photoshoot in NYC and offered an opportunity for two of America’s Best Young Dentists to participate an upcoming mission trip to Eleuthera.
Those who attended the 40 Under 40 photoshoot and cocktail reception were able to sample Twice toothpaste and enter to win the opportunity of a lifetime. Two honorees were selected in a random drawing during the reception, and courtesy of Twice, Dr. Kady Rawal and Dr. Mark M. Dawoud (shown at top with Cody and Julian Leving) will receive a dental mission trip to the Bahamas in collaboration with GLO Good. Below, view a video from the #IE40Under40 celebration: