Dr. Jason Auerbach’s advice for dental practice design: Be who you are.

Dr. Jason Auerbach, founder of Riverside Oral Surgery, Official Oral Surgeons of the New Jersey Devils, has turned his vision into the premier practice in Northern New Jersey.

Being an oral surgeon for a National Hockey League team would seem to be a ticket to professional prosperity. For Dr. Jason Auerbach, one of the tooth docs for the New Jersey Devils, that notion is bolstered by his newest elegant facility in the town of Englewood, just across the Hudson River from Upper Manhattan.

Riverside Oral Surgery, which Dr. Auerbach — a member of the Incisal Edge 40 Under 40 in 2014 — founded a dozen years ago, now comprises five oral surgeons and four offices throughout the region. His design sensibility has progressed in that time as well.

“When I built my first practice in River Edge, the focus was on re-creating something of a boutique hotel experience,” he says. “Patients come in anxious, and they need a certain level of comfort. We did that with colors and textures. It was relaxed and tranquil—almost spa-like.”

Dr. Jason Auerbach
Dr. Jason Auerbach discusses the style elements featured at one of his four New Jersey dental offices. “Concrete, metals, harder angles, grays and whites—but still comfortable enough that patients don’t feel they’re in a stark environment.”
(Photography courtesy ARI BURLING)

The current fashion in medical practice aesthetics, he observes, is sterility. “Still, you don’t want to lose that comfort.” He looked to model the newest offices after the style of trendy New York lofts: “Concrete, metals, harder angles, grays and whites—but still comfortable enough that patients don’t feel they’re in a stark environment.”

Looking for a design tip?

Dr. Auerbach’s got several here and more to share in the summer edition of Incisal Edge dental lifestyle magazine: https://www.incisaledgemagazine.com/mag/article/the-puck-stops-here/

“Attention to detail is everything. I’m attuned to what I would want. Sit in a chair, sit in the recovery room, understand what the patient is seeing. Get a sense of the rooms from the patient’s perspective. Be who you are, and you’ll attract the patients who belong with you. Your truth will come through. You gotta be you.”

—Dr. Jason Auerbach

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