Design-Forward Manufacturer to Give DentalEZ an Expanded Portfolio and Extended Reach
DentalEZ announced in December the acquisition of Forest Dental, a 45-year-old manufacturer of dental operatory equipment. Located in Hillsboro Oregon, Forest is known for its highly reliable yet simple technology. The acquisition of Forest Dental gives DentalEZ an exciting new addition to a diverse and growing portfolio of dental products.
“We’re in a time when practices recognize the importance of elevating and enhancing the patient experience,” said Heather Trombley, President and COO of DentalEZ.
“Forest Dental uses beautifully crafted design to create a fun factor for both the patient and the staff. But the brilliance of their design extends well beyond the esthetic. Their products embody the design idea of simplicity, no more or less than exactly what the customer needs.”
The acquisition of Forest Dental allows DentalEZ to continue with its new long-term strategic goals. The complementary product offering extends the DentalEZ reach across a variety of customer segments. In addition, the companies will be able to leverage the benefits of shared supply chains and operational functions.
Current Forest customers will have the benefit of availing themselves to the more diverse line of products available from DentalEZ. Plus, the two entities will be able to utilize a single sales team, Professional Sales Associates, that is already familiar with Forest Dental Products.
The Forest Dental brand will continue as part of the DentalEZ portfolio of products, and the company will go to market as Forest Dental Equipment. The current Forest Dental leadership team will remain in place in Hillsboro, OR, including Hank Barton who bought Forest Dental in 2004.
Barton’s vision—making dental equipment more exciting and esthetically appealing—has become a signature trait of Forest designs. This includes offering practices a diverse color palate, carbon fiber trims, chrome accents, contrast upholstery stitching and more.
“It’s with great enthusiasm that we take this next step forward for Forest Dental,” said Barton. “The real beauty of this is that DentalEZ recognizes and respects what we have accomplished in the marketplace, and with their backing Forest can go further, faster than we ever could have alone. Everyone at Forest is excited about this next stage in our long history.”
DentalEZ Integrated Solutions is committed to providing real solutions to everyday challenges in oral healthcare by uniquely combining innovation focused on simplification and efficiency in value-based products and outstanding customer service and support. DentalEZ manufactures a full line of products and well-known brands, including StarDental®, DentalEZ® Equipment, RAMVAC®, NevinLabs™, and Columbia Dentoform®. For more information, please visit http://www.dentalez.com.