Find out how one San Antonio orthodontist makes the season sparkle with out-of-the-box thinking

Cinderella’s fairy godmother may have turned a pumpkin into a glittering coach, but the team at Britton Orthodontics in San Antonio, Texas has it all over her. Their longstanding Pumpkin Decorating Contest culminates annually in October, but the inspiration behind it lasts all year. “Every year it’s amazing,” said Dr. Bloyce Britton, who organized the event […]

Think asparagus & broccoli are tough? Chew on this.

One dinosaur’s chisel-like teeth made short work of palm leaves. With teeth up to 2.5 inches long and 2 inches wide, a new species of dinosaur was recently identified in southern France. Get up-close and personal View a reconstruction of its portrait by Lukas Panzarin on According to paleontologist Pascal Godefroit, of the Royal […]

Dental marketing study: Using viral videos for MAX-imum impact

BrandMax Tri-Clean Ultrasonic Cleaners for dental instruments have earned a spot among Dentistry Today’s Top 100 Products for three consecutive years based on numerous product attributes. Their creative campaigns on social media sure don’t hurt, either. Whether channeling Godzilla stomping wreckage in their “Superior Power” video (above) or breaking it down to “Hey Girl” with […]

Randall Lane @Forbes on the ‘ultimate magazine’ for dentists and its 40 under 40 ‘phenomenon’

Each fall, Incisal Edge, the leading lifestyle magazine for dental professionals nationwide, celebrates America’s finest young practitioners – the “40 Under 40” – for their achievements in dentistry. The publication, available to the dental community and general public quarterly, celebrates dentists for their accomplishments both inside the operatory and during their hard-earned downtime. Randall Lane (shown above), editor of […]

Frings®: the best innovative combo since camera + phone?

Aside from its clever name, FRINGS® (forceps with springs) demonstrate pure dental ingenuity. Reportedly the only forceps in the world to offer a spring‐driven “auto‐retractable” design, according to the dental innovation presented by IDS (integrated dental systems) offers a unique solution. The end result: Fingers are no longer required to open the forceps as a surgical […]

Doctors, start your engines.

With these elegant new timepieces, all inspired by high-performance race cars, you’ll be off to the races in no time. Incisal Edge contributor Aaron Sigmond (his latest book, “Drive Time,” will be published this fall by Rizzoli New York) offers a glimpse at five in the latest edition of the dental lifestyle magazine: “The mechanical […]