One dental family took a leap of faith to help them spread their motto: “Look good, do good, have fun.”
Drs. Casey and Lisa Crafton and their three philanthropic children Gigi, McKenzie and Christopher, launched a Kickstarter fundraising campaign in May, 2015, to raise capital for the promotion of the line of Bracket Ears jewelry (earrings, bracelets, charms, tie tacks, pins) crafted from — orthodontic brackets.
In previous interviews with TheDailyFloss.com and Incisal Edge dental lifestyle magazine, the youngest members of the Crafton family shared that in 2002, they created Bracket Ears, LLC along with brother Christopher, and their parents, in Maryland. Its mission: to give back.
Their goal at the time included finding a way to afford face time with retailers at AmericasMart in Atlanta to the tune of about $17,500 to exhibit.
Dr. Casey Crafton explained the positives and negatives of the process:
Great news for Bracket Ears, the Craftons and the good works they support: In 26 days, well within the Kickstarter deadline of 30 days, they raised $17,800. Phew!
Gigi and Mac (their chief – and only – designers ) have been busy creating an assortment of new products, including a new design for guys and a
new division – their collegiate line. All will continue to enable them more ways to fulfill their mission, which is raising dollars and awareness for worthy causes.
Want to learn more? http://www.bracketears.com/about-bracket-ears.html