Feeling Fuchsia? Pediatric dentists in Texas Go Pink to Fight Cancer.

Dentistry for Children pediatric dentist office serving infants, children and teens in Cedar Hill, Midlothian and Desoto, Texas, spent the month of October creating awareness for the Keep A Breast Foundation™.

Clark Dental Group and Shelly K. Clark, DDS, PA, took a moment in top “Fuchsia” form (shown) to support the cause with a photo wearing T-shirts featuring “Go Pink, Fight Cancer, Win the Fight” and sporting natural extensions Nitrile Plus Fuchsia gloves and masks.

Launched for the first time in 2014, Benco Dental’s Real Men Wear Fuchsia campaign was created to generate awareness for the Keep A Breast Foundation™, whose mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.

According to the nation’s largest privately owned dental distributor, Benco Dental, with each box of natural extension Nitrile Plus Fuchsia large gloves and masks purchased, a donation is made to the Keep A Breast Foundation™.

In its inaugural year, the campaign resulted in a donation to the Foundation of more than $34,000. Again this year, Benco customers were invited to snap a photo of their teams to help create awareness. This year’s campaign ended today, October 31, 2015. Stay tuned for details on updated amounts donated.

No guesswork needed. CAD/CAM is a marketing maestro.

It might not be a contest to guess the jelly beans, but Dr. Michael Kelly, who practices at Aesthetic Dentistry of Scottsdale in Scottsdale, Arizona, knows how to keep his patients engaged. 

He told Dentaltown.com recently that his CAD/CAM system allows him to cut back on marketing, “thanks to word-of-mouth referrals and online reviews. He shares an example:

“Where my patients appreciate CAD/CAM technology the most—and let their friends and co-workers know it—is the speed of the in-office milling machine. I even keep a glass jar of the stubs from the milling blocks on the counter as a conversation starter about same-day restorations.”

Find out how Dr. Kelly’s satisfied patients spread the word for him via social media and online reviews: http://www.dentaltown.com/Dentaltown/Article.aspx?i=401&aid=5606

Sick of #Halloween yet? Don’t quit until you’ve tried a mini mummy.

If you haven’t figured it out by the sheer volume of seasonal posts on thedailyfloss.com, this MolarMuse revels in Halloween.

The month in review (who am I kidding, I started in September):


https://thedailyfloss.com/2015/10/01/welcome-to-my-dental-nightmare/  (Idea courtesy BencoDental Video Coordinator Eric Larsen.)





But when a colleague shared “52 Best and Worst Halloween Candies- Ranked” by EatThis.com, which illustrates morsel by morsel, the dark side of bite-sized treats, I felt obligated to share. (Note, only one tongue-in-cheek treat description — for Now and Later Fun Size — even mentions dental woes: “…these childhood favorites should be saved for way, way later despite their low calorie count. Why? Because it’s taffy, one of the worst foods for your teeth.”)

Poor taffy gets such a bad rap.

On the flip side, just a few hours later, a Tweet from The American Academy of Cosmetic Dentistry® (AACD) @TheAACD bolstered my spirits with its positive collection of holiday confections. The AACD created a Pinterest Board of “healthier candy and snack ideas that won’t ruin your smile this Halloween!”


Benco Dental Marketing Communications Manager Rachel A. Pugh: This one’s for you. Happy Halloween!

Apples peeled to resemble mini mummies (shown, courtesy twohealthykitchens.com), pumpkin-profile sweet potato fries, zucchini gummies (the verdict’s still out on these) and candy corn-inspired fruit cups (my Halloween nemesis, but even I’d give this version a chance.) All this and more can be found in the AACD’s compilation.

In a nutshell: Expect a few more Halloween-inspired posts. Pick one, very tiny Halloween treat and enjoy. Or, don’t blow your diet and eat a mini mummy instead. (@AACD, you rock!)

Maybe, just maybe, enjoy the cheesy riddle inside a Laffy Taffy wrapper and share it with your boss, if she’s a taffy junkie like mine.

Prior to her career as BencoDental’sMarketing Communications Specialist, MolarMuse, better known as Kristie Grier Ceruti,  created her first haunted garage at

MolarMuse or Daphne Blake from the Scooby- Doo animated series?

MolarMuse or Daphne Blake from the Scooby- Doo animated series?

age 7, hosted 20 years of Halloween parties, and spent her early 20s moonlighting at the first Party City in Northeast Pennsylvania, where she helped create a run on every costume she wore during her shifts. She dislikes clown costumes and candy corn.




Honesty is the best policy; ADA handles it with humor.

Earlier this month, thedailyfloss.com discussed the dental industry’s humorous attempts to engage patients and the general public at Halloween.

With three days to spare before Oct. 31, American Dental Association @AmerDentalAssn member dentists – and even the organization’s President Dr. Maxine Feinberg — donned seasonal gear to answer a burning question: What do dentists give out for #Halloween?

Their answers might surprise you, especially when it comes to gummy bears and chocolate. Check out their website for free pumpkin carving stencils, and their Twitter feed for vintage Halloween PSAs!



Planning Your Practice Transition? There’s a webinar for that.

Mark Fleming, D.D.S., Senior Transition Consultants, Paragon Dental Practice Transitions will share real world solutions on how to plan and prepare for your practice transition.

Mark Fleming, D.D.S. Senior Transition Consultant, PARAGON Dental Practice Transitions

Mark Fleming, D.D.S.
Senior Transition Consultant,
PARAGON Dental Practice

In his one-hour course, slated for Tuesday, November 10 from 8  to 9 pm, EST and Wednesday, December 2, from 8 to 9 p.m., one CE credit will be offered when you learn about:

  • transition options
  • valuing your practice
  • associateships
  • specific steps you can take to prepare

Dr. Fleming is a dentist with more than 20 years of clinical experience and more than 10 years in dental consulting. He graduated from the University of Washington Dental School in 1995 with a DDS degree. He has worked with hundreds of dental practices nationwide by  providing real world solutions to help them achieve their goals. He has spoken at national dental conferences, study clubs, published articles and has taught many continuing education classes.


November 10 — https://practicetransitionswebinarnov10.eventbrite.com

December 2 —  https://practicetransitionswebinar-dec2.eventbrite.com

After registering for this webinar, you will receive the call-in information.

Please contact Amanda Ankner of Benco Dental at 570-602-5885 or aankner@benco.com with any questions. Benco Dental is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.