‘Watson’ helps supplier gain clues to purchasing patterns of dentists

Making headlines for its analytical minds is the largest privately-owned dental supply distributor in the United States.

IBM announced today that Benco Dental is using Watson Analytics to unearth Big Data insights to better gauge the true effectiveness of marketing and business programs.

“So we’ve gone from a strategy based on gut feeling and following what the rest of the industry does, to an approach where our decisions will be based on hard, measurable, objective data,” said Mark Kolanowski, Manager of Marketing Analysis, Benco Dental in an interview with ABC’s KLTV7 in New York. “And that’s going to be priceless in terms of creating pricing that delivers the best value to our customers.”

Read the full story at:

http://www.kltv.com/story/29295375/benco-dental-extracts-key-insights-from-watson-analytics-to-unleash-data-driven-decision-making

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s