“Look good, do good, have fun,” say GiGi and McKenzie Crafton.
These two philanthropic youngsters put their motto into action with the launch of Bracket Ears jewelry (earrings, bracelets, charms, tie tacks, pins) crafted from — orthodontic brackets.
In previous interviews with TheDailyFloss.com and Incisal Edge, the youngest members of the Crafton family shared that in 2002, they created Bracket Ears, LLC along with brother Christopher, and their parents Drs. Casey and Lisa Crafton, in Maryland. Its mission: to give back.
Now, they’re planning to take their show on the road to spread the brand’s message and generate awareness of the fundraising opportunity available to the general public.
“Our next step is to make a big push and introduce Bracket Ears at some trade shows in 2015,” said GiGi Crafton.
So, they created a video with a local production company and joined in the Kickstarter fundraising platform to help make their goals possible.
“We were all quite happy with the way it turned out. We were fortunate enough to work with a local production company who had some experience with Kickstarter. We started looking at Kickstarter as an option because we have seen a significant amount of growth outside of dentistry. We did a little research and figured out the best place to get in front of retailers is in Atlanta at AmericasMart. The bad news with a show like this is that it will cost us about $17,500 to exhibit. Looking at different ways to raise capital, Kickstarter came up,” said Dr. Casey Crafton.He explained the positives and negatives of the process.“The way Kickstarter works is that companies sell their products at a discount for folks who want to help them reach their goals for a specific purpose. The scary thing about Kickstarter is that if we do not raise the entire amount we do not get anything.”
“We are gearing up for the AAO show in San Francisco this weekend, which is a huge show for us,” said Dr. Crafton, mentioning that Bracket Ears will be featured at Booth #3055 at the American Association of Orthodontists Annual Session May 16 and 19 in San Francisco.