The Great Oil Boom

By Larry Cohen/ Benco Dental Chairman and Chief Customer Advocate

One of the great, less-appreciated advances of the twentieth cen­tury was hydraulics. While the concept of using liquids to create force had been around for centuries, a true breakthrough came in 1906, when a system based on hydraulic oil was used to move the guns on a Navy ship, the U.S.S. Virginia. By the 1920s, self-contained hydraulic units were raising and lowering components in everything from cars to ma­chine tools . . . to dental chairs.

Larry Cohen, Benco Dental Chairman and Chief Customer Advocate, has over the past half-century collected hundreds of unique dental artifacts, which reside at Benco’s world headquarters in Pittston, Pennsylvania

Larry Cohen, Benco Dental Chairman and Chief Customer Advocate, has over the past half-century collected hundreds of unique dental artifacts, which reside at Benco’s world headquarters in Pittston, Pennsylvania

Thus, for the first time, dental chairs could go up and down — an enormously beneficial innovation, with that vertical movement powered by hydraulic pressure combined with foot-pump chairs and, later, an electric motor.

Integral to hydraulic lift: hydraulic fluid. This substance was very similar to the brake fluid of today, except that the entire industry referred to it as hydraulic “oil.” That was a misnomer, as the substance had very little to do with the motor oil that most people associate with the term.

After all, unless you like frying your car’s engine, motor oil needs to be changed regularly. But during the period from the 1920s to the 1960s, when hydraulics ruled dental chairs, this oil was good for the entire life of the chair and never needed changing or replacing. It was a onetime buy — the bottle you see here, made by Ritter, likely predates the Great Depression.

It never needed replacing, that is, as long as you kept it from escap­ing! The problem with the dental chairs of this era — regardless of foot pedal or electric motor, brand or manufacturer — was that they weren’t sealed systems. They worked fine, until and unless they were tilted be­yond 45 degrees. When that happened, and it did so more than I care to remember, then — surprise! — that damn fluid spilled. And then the fun really began: It ruined whatever it came into contact with and presented a difficult cleanup challenge.

The happy ending to this story: Dental chairs today are either hydraulics-free or sealed-hydraulics systems — and thus light years bet­ter than the ones of old. Nostalgia aside, there were some drawbacks to the “good old days”!

See Benco Dental Chairman Larry Cohen’s guest column in print at:
http://viewer.zmags.com/publication/10683ba7#/10683ba7/90

UNLV gives chairside manner a boost

By Ali Majikes/Special to thedailyfloss.com

Picture this: you’re an hour into your root canal procedure. You can’t stop fidgeting, you’re anxious and the sound of the handpiece is making your skin crawl.

Then your dentist utters two little words put you over the edge: “uh-oh”

“Dentists say silly stuff all the time,” Dr. Phillip Devore said. “They’re trained to drill holes in little things and fill them with stuff, but it’s not enough.”

According to an article on lasvegassun.com, that’s why Devore, who has been practicing dentistry for 20 years, teaches a communications class at UNLV School of Dental Medicine designed to prepare students for post-grad life as dentists in real-world situations.

The class covers chairside manner and methods to communicate with patients (when dental instruments are not in their mouth, of course,) which Devore said dentists aren’t always great at.

“Don’t go into a conversation with your mouth open,” Devore tells students. “Go in with your mouth closed and your brain open. Think about how you want the conversation to turn out.”

Devore explains that the keys to sharing bad news with a patient is explaining everything clearly and in layman’s terms.

He also puts a major emphasis on the dentist relationship with the patient, stating simply that “patients want to work with someone they like.”

To read the whole story about Dr. Devore and his class at UNLV: http://lasvegassun.com/news/2015/may/25/drilling-students-bedside-manner/

 

#40Under40 Summit celebrates ‘upping your game’

Baking Otis Spunkmeyer cookies behind the reception desk to offer dental patients a welcoming aroma as they enter the practice. Offering patients a massaging dental chair option during their treatment. Providing 3D scans at no charge to patients who need the service for better diagnostics, but would otherwise decline them based on cost.

Panelists at the Incisal Edge #40Under40 5th anniversary Summit shared the three aforementioned ways, among others,  in which they aim to improve their patients’ experience. An audience of their peers, including 40 Under 40 honorees from the past five years participated in a discussion moderated by Benco Dental VP of Marketing Paul Jackson May 28 at Current, Chelsea Piers, NYC.

Drs.Casey Culberson, Angela Enriquez,  and Jason Auerbach offered firsthand experience on what worked (and what didn’t) throughout their office planning as well as insight on which innovations are worth a dental practice’s time and money.

15_0529_RandallLane

As The 40Under40 Summit keynote speaker, Forbes Editor Randall Lane, offered success stories of modern day “idea generators” who become “folk heroes, idol and legends.”

The session, along with another on Marketing and Trends, seemed apt precursors to a keynote address later in the afternoon by Forbes Editor Randall Lane, who offered success stories of “idea generators” who become “folk heroes, idols, legends.”

“You have to up your game,” posited Lane, a success story in his own right. Lane, who during his second tenure at Forbes has helped it reach its highest-ever U.S. readership (6.7 million).

Panelists on the topic of Marketing and Trends: What Really Works? included Drs. Thomas McCue, Jennifer Torbett and recent Edison award winner for her Lily Pacifier Method, Dr. Alene D’Alesio.

Dr. McCue, who will open his fourth practice in New York state, shared the “buzz” that his  hours of community interaction creates and the goodwill he receives as an unexpected after effect. The practitioner included examples: weekly dental services donated at local senior centers, participation with the local Special Olympics, outreach at schools, even a holiday fundraiser for charity hosted at his residence.

Dr. Torbett, who runs a practice in Rhode Island discussed the mutually beneficial relationship created by  welcoming student learners at the  dental practice. Mentoring establishes  a knowledge sharing win-win situation, she said.

A celebration at day’s end delivered 40 Under 40 alumni a chance to meet this year’s honorees with the  waterfront as a backdrop.

View photos of the event  on Twitter @BencoDental and watch for the 40 Under 40 edition of the dental lifestyle magazine powered by Benco Dental this fall.

 

Forbes Editor Randall Lane with Incisal Edge 40 Under 40 alumni May 28 at Chelsea Piers, NY.

Forbes Editor Randall Lane with Incisal Edge 40 Under 40 alumni May 28 at Chelsea Piers, NY.

40 Under 40 – take one!

Thankfully, a break in classes at the Fashion Institute of Technology, 27th Street, NY, NY, frees Forbes stylist Joseph DeAcetis @JosephDeAcetis, who serves as a professor and instructor at the school, for two days devoted to dentistry, or rather, to dentists.

Between wrapping a spring semester course, Menswear Image Consulting – Fit, Balance, Proportion, and jetting off to Fashion Week in London, Milan and Paris, DeAcetis scheduled time for a fashion photo shoot for @IncisalEdge dental lifestyle magazine May 28 and 29 in New York City. His models: the 2015 Incisal Edge 40 Under 40, a k a the finest young dentists in America. The hectic schedules of these young professionals might compete with that of their international stylist, with some dentists in the city just long enough for some on location prestige at Current at Chelsea Pier.

Incisal Edge 40 Under 40 honoree Dr. Stephanie Swords in NYC from Texas just long enough for her moment in the spotlight.

Incisal Edge 40 Under 40 honoree Dr. Stephanie Swords in NYC from Texas just long enough for her moment in the spotlight.

Dr. Stephanie B. Swords, left Texas Wednesday afternoon for NYC with the goal of catching a departure flight 24 hours later to make it back in time for her brother Sean’s wedding in Texas.

“This is the lightest I’ver ever packed for any trip in my life,” joked Dr. Swords, who has owned her McKinney dental practice for six months.

Speaking of a departure from routine … in from Rhode Island, Dr. Joseph Matrullo said the special treatment he received at Current from Lead Hair and Makeup Artist Cynthia Salgado was the exact opposite of his morning grooming.

“Are you kidding? I’m at work at 6:30 a.m., I get up at 6 a.m.,” said Dr. Matrullo.

But after just two hours in a tuxedo designed by Joseph Abboud, this dentist might be shifting his mindset. Though he hasn’t worn a tux since his wedding, Dr. Matrullo wanted to take this particular model home.

Dr. Joseph Matrullo of Rhode Island gets the high fashion off to a great start in his Joseph Abboud tuxedo.

Dr. Joseph Matrullo of Rhode Island gets the high fashion off to a great start in his Joseph Abboud tuxedo.

DeAcetis offers insight as to why the tuxedo is a hit: “Joseph Abboud is one of America’s pride in menswear, a menswear expert and designer. Right now he is the Chief Creative Director of Men’s Wearhouse, the biggest retailer in the nation. Joseph Abboud has this great tuxedo; it’s not difficult for a gentleman to purchase  – you go in, they have their own personal tailor on site.”

He added a bit of tux trivia: The finest formalwear was developed in America

Watch for DeAcetis’ work with the Incisal Edge 40 Under 40  in the magazine’s fall edition, or catch a sneak preview on Twitter @BencoDental or on Facebook at: https://www.facebook.com/BencoIncisalEdge

Who wouldn’t want to meet Randall Lane?

The spoils of success. That descriptor might be underselling the two-day whirlwind set to greet America’s best

Delivering Forbes to its highest readership in its 97-year history is all in a day's work for Editor Randall Lane. He'll offer insight and inspiration top America's best young dentists as keynote speaker for the Incisal Edge 40 Under 40 Summit.

Delivering Forbes to its highest readership in its 97-year history is all in a day’s work for Editor Randall Lane, keynote speaker for the Incisal Edge 40 Under 40 Summit.

young dentists in New York City later this week. Especially when the itinerary includes face time with Forbes Editor Randall Lane @RandallLane, an exclusive high fashion photo experience at one of Manhattan’s most elegant waterfront venues – Current at Chelsea Piers, and a celebration of all they have achieved thus far in their professional careers.

Published by Benco Dental, Incisal Edge, the leading lifestyle magazine for dental professionals nationwide celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime.  On the cover of 2014’s 40 Under 40 edition are Drs. Nelly Silva, Elizabeth Jones, Todd Fleischman, Nathalie Zenian McOmber and Anthony Le. (Photography Jeff Fried/Style Director Joseph DeAcetis)

Published by Benco Dental, Incisal Edge, the leading lifestyle magazine for dental professionals nationwide celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime. On the cover of 2014’s 40 Under 40 edition are Drs. Nelly Silva, Elizabeth Jones, Todd Fleischman, Nathalie Zenian McOmber and Anthony Le. (Photography Jeff Fried/Style Director Joseph DeAcetis)

Incisal Edge, the leading lifestyle magazine for dental professionals nationwide, will host a two-day event to create a photography portfolio in preparation of its annual “40 Under 40” edition, featuring the top young dentists in the nation. On May 28 and 29, the honorees will put their chairside techniques on hold and prepare to be preened on location by magazine staff, celebrated style director Joseph DeAcetis and photographer Jeff Fried.

This experience coincides with The Summit, a celebration of the franchise’s fifth anniversary success. Distinguished alumni from years past will convene for panel discussions, keynote presentations and festivities. Two Edison Award™-winning inventors of the dental industry Dr. Alene D’Alesio (Incisal Edge Class of 2015) and Dr. Casey Culberson (Incisal Edge Class of 2013) will share the platform with leading-edge innovators Dr. Jason Auerbach (Incisal Edge Class of 2014) and Dr. Angela Enriquez (Incisal Edge Class of 2013) and social media game changers Dr. Thomas McCue (Incisal Edge Class of 2014) and Dr. Jennifer Torbett (Incisal Edge Class of 2013). In discussions with their peers, led by Benco Dental Vice President of Marketing Paul Jackson and Benco Dental Marketing Communication Manager Rachel Pugh they will add insight on the topics of dental equipment, design, marketing and trends.

Published by Benco Dental, Incisal Edge celebrates dentists’ achievements both inside the operatory and during their hard-earned downtime — and nothing better exemplifies this than the 40 Under 40, a series of informative profiles of the finest young practitioners in our industry today. Whether they’re renowned for their medical innovations, their volunteer work and philanthropy or simply their commitment to outstanding patient care, these 40 standouts — nominated by industry experts from around the country and vetted by an independent panel — represent the best of dentistry today, and the promise of even better dentistry tomorrow.

Among this year’s Incisal Edge 40 Under 40 recipients are 16 women and 24 men from 19 states: Dr. Adam Moore, Garner, North Carolina, Dr. Amir Daoud, Clearwater, Florida, Dr. Amit Patel, Snellville, Georgia, Dr. Ancy Verdier, Worcester, Massachusetts, Dr. Anne Etzkorn, Westminster, Maryland, Dr. April Elizabeth Walker, Warminster, Pennsylvania, Dr. Aristotle Lyssikatos, Newark, New Jersey, Dr. Ashish Vakharia, Snellville, Georgia, Dr. Benjamin Thomas Halton, Warminster, Pennsylvania, Dr. Benjamin Tolley, Winchester, Virginia, Dr. Brad Stutler, Brownsburg, Indiana, Dr. Cindy Wolt, Johnstown, Ohio, Dr. Dennis J. Mauro, Vandalia, Ohio, Dr. Gregory Strait, Manahawkin, New Jersey, Dr. Jeffrey N. Grove, Wyomissing, Pennsylvania, Dr. Laurentis L. Barnett, Madison, Alabama, Dr. Erin Elliott, Post Falls, Idaho, Dr. Harish Gulati, Boston, Massachusetts, Dr. Janine Trindade, West Deptford, New Jersey, Dr. Jared Robertson, Albuquerque, New Mexico, Dr. Jason Nudelman, East Brunswick, New Jersey, Dr. Jena Barry, East Brunswick, New Jersey, Dr. Jenna Winokur, Lakewood, New Jersey, Dr. Jesse Harris, Mechanicsville, Virginia, Dr. Joseph P. Matrullo, Cranston, Rhode Island, Dr. Justene Doan, San Diego, California, Dr. Janice Doan, San Diego, California, Dr. Kristen Ritzau, San Clemente, California, Dr. Lori Logan, Cypress, Texas, Dr. Louis Whitesman, Melrose Park, Illinois, Dr. Alene D’Alesio, Pittsburgh, Pennsylvania, Dr. Pako Major, Albuquerque, New Mexico, Dr. Scott Goldman, Melrose Park, Illinois, Dr. Shane Costa, Great Falls, Virginia, Dr. Stacey A Yandoli, West Deptford, New Jersey, Dr. Stephanie B. Swords, McKinney, Texas, Dr. Talmadge D. Wilkins IV, Aiken, South Carolina, Dr. Valerie Scola, Murrieta, California, Dr. Varsha Reddy, Tappan, New York, and Dr. Young S. Yi, Lakewood Township, New Jersey.

To learn more about Incisal Edge, visit: http://www.benco.com/incisaledge/