Nothing C.A.S.U.A.L. about this show of support

Caption: Benco Dental associates raise funds to promote colon cancer awareness and screenings. Shown on March 27, wearing the color of support, are associates, from left:  Michelle Waschek, Jennifer Powlus, Florence Marchesano, Janna Buchholz, Diane Schafer, Kim Egroff, Michelle Lees, Michelle Kovaleski, Jerry Phillips.

C.A.S.U.A.L (Colon cancer Awareness Saves Unlimited Adult Lives) Day, instituted by the Northeast Regional Cancer Institute in Pennsylvania to help raise awareness, took place March 27 this year. Benco Dental, the largest privately-owned dental company in the United States, raised $714.50, which included a company match.

This year, Benco Dental supported C.A.S.U.A.L. Day in a variety of ways, with all proceeds going to the Northeast Regional Cancer Institute. Associates were invited to purchase a Benco Jeans Day sticker for $1;  purchase a C.A.S.U.A.L. Day pin for $5 or purchase a C.A.S.U.A.L. Day long sleeve T-shirt for $15 — any of which entitled them to wear jeans during the workday
March 27.

The Northeast Regional Cancer Institute’s event is designed to raise awareness for colorectal cancer in northeast Pennsylvania and teach individuals the importance of screening and early detection. All proceeds from C.A.S.U.A.L. Day benefit Cancer Institute efforts and support screenings for low income, uninsured, or underinsured individuals.






2 thoughts on “Nothing C.A.S.U.A.L. about this show of support

  1. Wow- I must have missed this. Did they announce this to the sales team? I’m sure some of us would have participated!

  2. Hi John, I just spoke with Florence in our Culture & People Department. She thinks that is a great idea. She said the company didn’t extend it to Sales or Service because it was through the regional chapter here (Northeast Regional Cancer Institute) but she doesn’t see why they can’t do that for next year. As a sidenote, she asked if you would put that in the Idea Bank. “I would love to make C.A.S.U.A.L. Day even bigger next year!” says Florence.

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