A new website, www.YourSmileBecomesYou.com, is part of an initiative by The American Academy of Cosmetic Dentistry (AACD) to help educate consumers about cosmetic dentistry, encourage them to improve their smiles and raise awareness of the importance of seeking out an AACD accredited dentist for treatment, according to Dental Tribune America.
A few highlights of the website:
- What Does Your Smile Say About You? – A personalized smile analysis tool that uses Facebook to determine what your smile says about your personality.
- A Share Your Smile gallery – A photo gallery where users can upload their smile personality and view the personalities of other users that have also used the analyzer.
- “Your Smile IQ” Quiz – A step-by-step quiz to help consumers determine the procedures that could improve their smiles.
- Explore Cosmetic Procedures – An educational section with consumer-friendly videos showcasing cosmetic dentistry procedures available to patients, such as bonding, veneers and whitening.
For the full story: http://www.dental-tribune.com/articles/news/usa/18356_aacd_launches_your_smile_becomes_you_website.html
Get a patient release form. Keep it short and to the point.
Fred Joyal offers these two tips, among others, in a recent post on goaskfred.com. The author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, explains the appeal of well-produced video testimonials from patients.
“They are credible because they are real, spoken endorsements of your practice experience. They are versatile because you can use them in so many places: your website, YouTube, Facebook, Twitter, your Yelp and your Google+ page, and in email marketing to new and existing patients. That’s a lot of exposure,” says Joyal.
Rather than claim videos are easy to produce and then leave dentists to their own devices, he walks practitioners through nine common foibles and steps to avoid them.
Read his suggestions at: http://goaskfred.com/how-not-to-do-patient-videos/