Seven freebies to help you live app-ily ever after.

Trying to pinpoint the time suck in your day? Can't remember the 25 passwords for your phone, bank, workstation, email, et al? Want to post your dental practice Instagram photos automatically to your Facebook page? Struggling to find a method to organize the madness of your work and home to-do lists?

 

What does your smile say about you?

14Blog Smilewebsite

A new website, www.YourSmileBecomesYou.com, is part of an initiative by The American Academy of Cosmetic Dentistry (AACD) to help educate consumers about cosmetic dentistry, encourage them to improve their smiles and raise awareness of the importance of seeking out an AACD accredited dentist for treatment, according to Dental Tribune America.

A few highlights of the website:

  • What Does Your Smile Say About You? – A personalized smile analysis tool that uses Facebook to determine what your smile says about your personality.
  • A Share Your Smile gallery – A photo gallery where users can upload their smile personality and view the personalities of other users that have also used the analyzer.
  • “Your Smile IQ” Quiz – A step-by-step quiz to help consumers determine the procedures that could improve their smiles.
  • Explore Cosmetic Procedures – An educational section with consumer-friendly videos showcasing cosmetic dentistry procedures available to patients, such as bonding, veneers and whitening.

For the full story: http://www.dental-tribune.com/articles/news/usa/18356_aacd_launches_your_smile_becomes_you_website.html

 

Video killed the radio star. Don’t let it kill your dental practice.

Patient testimonial videos are powerful, if done well.

Get a patient release form. Keep it short and to the point.

Fred Joyal offers these two tips, among others, in a recent post on goaskfred.com. The author of  Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, explains the appeal of well-produced video testimonials from patients.

“They are credible because they are real, spoken endorsements of your practice experience.  They are versatile because you can use them in so many places: your website, YouTube, Facebook, Twitter, your Yelp and your Google+ page, and in email marketing to new and existing patients.  That’s a lot of exposure,” says Joyal.

Rather than claim videos are easy to produce and then leave dentists to their own devices, he walks practitioners through nine common foibles and steps to avoid them.

Read his suggestions at:  http://goaskfred.com/how-not-to-do-patient-videos/

The path to pop culture stardom is paved with orthodontic materials.

Braced-Lets shown on two wrists.

If there exists a magic formula to becoming an overnight sensation, the creators of Braced-Lets must surely have it filed in their archives.

Launched in 2011, the “bracelets for all ages, crafted entirely out of brand new, authentic orthodontic materials” received a meteoric rise to celebrity status that mirrors that of the bubble gum pop stars who sport the accessories.

From the moment the stretchy sensations evolved from a collaboration of orthodontist and artist – sisters, of course, Dr. Jennifer Salzer and Lulu Frost jewelry designer Lisa Salzer – they took center stage. (Let’s not forget the valuable input from Dr. Salzer’s associate Dr. Marc Lemchen.)

The $5 fad earned mentions from MTV Style, New York Times T Magazine and Harper’s Bazaar in 2011, and was rocketed to stardom in Katy Perry’s Wide Awake video less than a year later.

Since then, they’ve been spotted on the wrist of Disney Radio’s Ashlee Keating, among other young celebs.

One hit wonder? We think not.

Most recently, in early 2013, they earned a nod from Newsday when they were included among the Hottest Toys at Manhattan’s Toy Fair 2013.

Where are they now? Part of the social media satellite, of course. Facebook, Twitter.

And on the must-have lists of tweens across the country.