Implant manufacturer to customers: ‘So, what’s holding you up?’

“We’re hanging a CEO by the ceiling.”

Jeff Gerber, Creative Director of the commercial, “Become an #OriginalStraumann,” described the intensity found on the set, prior to a stunt completed by the Straumann CEO.

In the video, Marco Gadola is suspended upside down from just four Straumann dental implants, which is used to demonstrate the performance of Straumann’s dental implant system. Gadola decided to do this commercial because he wanted to share his 100% confidence in the precision and reliability of the implant system with his customers. He wanted to show this not only through his words, but also his actions.

Four implants and abutments — each smaller than a matchstick — normally create a channel of connection between a crown (tooth replacement) and a dental patient’s jawbone. But it’s not often that a company leader goes to such extreme measures to present the value proposition of his product.

The commercial clip is the cornerstone of an awareness campaign to underline the importance of original Straumann prosthetic components for long-term implant treatment.

“Our ultimate goal at Straumann is to instill complete confidence – in our products, our services and our people,” said Gadola.

Solea offers a reason for optimism

“This is so easy, we can sell a thousand of these.”

This optimism from one of  Benco Dental’s Managing Director may have earned hearty laughter from the more than 800 in attendance at the 2015 Benco Sales Forum at the Moon Palace Resort in Cancun, Mexico, but the discussion that followed led to genuine awe and excitement from the crowd.

Benco Dental Managing Director Chuck Cohen welcomes Convergent Dental CEO Mike Cataldo to the stage to discuss their companies' new partnership.

Benco Dental Managing Director Chuck Cohen welcomes Convergent Dental CEO Mike Cataldo to the stage to discuss their companies’ new partnership.

Footage of Chuck Cohen’s reaction to Solea, an anesthesia-free and blood-free soft and hard tissue laser at the Greater New York Dental Meeting was followed by the introduction of Convergent Dental CEO Mike Cataldo and a discussion of their budding partnership.

Solea, the world’s first computer-aided, CO2 laser system ever to be cleared by the FDA for both hard and soft tissue indications will now be accessible to the more than 35,000 dental professionals served by Benco Dental, the largest privately-owned dental distribution company in the nation.

Benco Dental  presented Convergent Dental’s Solea to its sales force and management team from the stage, and welcomed clinical speaker, Dr. Don Wilson to discuss the new technology.
Read more about Solea at:

 

 

Supporting foster children on their journey

Co-founder of Brandon’s Forever Home Lorine Angelo Ogurkis, Esq., fourth from left, accepts a donation of dental kits from Benco Family Foundation Executive Director Rebecca Binder, third from left, January 7 at the Benco Dental home office in Pittston, Pennsylvania. Shown, from left: Meredith Wall, Benco Dental Executive Administrative Assistant/Benco Family Foundation; Chuck Cohen, Benco Dental Managing Partner; Rebecca Binder, Benco Family Foundation Executive Director; Lorine Angelo Ogurkis, Esq., Brandon’s Forever Home Co-founder; PA State Rep. Tarah Toohil, Brandon’s Forever Home Co-founder; Rachel Pugh, Benco Dental Manager of Marketing Communications and Tim Scharle, Benco Dental Private Label Product Manager.

Essentials for any traveler – at bare minimum — include a toothbrush.

Four hundred children, on average, who enter foster care due to crisis each year in Luzerne County, arrive with nothing but the clothes they’re wearing, according to PA State Rep. Tarah Toohil, 116th District. Brandon’s Forever Home and Benco Dental are working together to provide a more encouraging option. Organizers from the nonprofit organization established to raise adoption and foster care awareness arrived in Pittston, Pennsylvania at the home office of the nationwide dental distributor Tuesday, January 7 to collect the first installment of children’s toothbrushes and toothpaste the company’s Benco Family Foundation plans to donate.

“We started a non-profit 501c3 entity to encourage others to help local children in foster care. And this year is a great year because through Operation Duffel Bag we stopped the use of garbage bags (to transport their belongings),” said co-founder of Brandon’s Forever Home Lorine Angelo Ogurkis, Esq., who as an adoptive mother of children from foster care, described that as the norm. “One thing was missing to let the children know they are on a journey, on a path to something greater. Those duffels will now be filled with dental kits provided by Benco Dental and every child will have one in a time of crisis.”

Each quarter, the family-owned dental distribution company’s charitable arm will supply 100-plus dental kits for the nonprofit’s Operation Duffel Bag effort, which offers support to abandoned, abused and neglected children in Luzerne County.

“At home I had 42 foster brothers and sisters over the time period my parents took in children. My personal experience is what made me go into politics – I wanted to change the laws of foster care,” said State Rep. Toohil, co-founder of the nonprofit organization, who serves on the state Children and Youth Committee. “We’re very thankful to Benco Dental for doing this. We’re working to try to meet the need.”

“The Benco Family Foundation is really happy to support children and youth in our community in which we live and work.  We heard the story of Brandon’s Forever Home and it was very compelling. Every kid should have their own toothbrush ,” said Rebecca Binder, Executive Director of the Benco Family Foundation.

View the interview here: <a href=”http://eplayer.clipsyndicate.com/embed/iframe?pf_id=1&show_title=0&va_id=5541330&windows=1“>

For details about Brandon’s Forever Home or to support its efforts, visit: http://www.brandonsforeverhome.com/

 

Flashback Friday: Rolling out the Floss

(TheDailyFloss.com illustration/Donna Shader and Eric Larsen)
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Denture-shaped ice cubes are sure to earn a grin or a gag at your next soiree.

Thedailyfloss.com started out with a laugh. Unless you take denture-shaped ice cubes seriously. What better way to introduce you to TheDailyFloss.com than with a guide to holiday gift-giving – all things dental of course?

If a dentist occupies a special place in your heart, if you’re a practical practitioner sending Santa a tip list or if you’ve been searching for that snappy denture bracelet for years, you might want to flash back to 14 days of unique shopping options, beginning with Our Gift to You: http://thedailyfloss.com/2013/12/19/our-gift-to-you/

vintage adIf you’re a fan of #tbt (throwbackThursday), then a #tpt (toothpasteTuesday) nod to vintage preventive care option might be of interest.  What was exciting 30 years ago? According to this retro ad, Aqua-fresh‘s triple protection formula inspired wide-eyed anticipation. Here’s a flashback to some of your favorite toothpaste commercials from the 1980s.

http://www.youtube.com/watch?v=dvdi7jL4bv4

TheDailyFloss.com sought to offer more than just laughs.  On the short list: updates on industry offerings (CAD/CAM much?), dental meetings across the globe (isn’t it time for Midwinter madness yet?) and practitioners, manufacturers and distributors at work, play and at their best – volunteering and donating to the greater good.

This set of blue wax teeth, created by students as part of their graduation requirements, can be found at the Historical Dental Museum at the Temple University School of Dentistry in Philadelphia.

This set of blue wax teeth, created by students as part of their graduation requirements, can be found at the Historical Dental Museum at the Temple University School of Dentistry in Philadelphia.

Noteworthy news bites (Massachusetts Dental Society’s 150th anniversary), ways to wile away winter weekends (At dental museums, where else?), exclusive exposes (Infection control at its worst) — we included those.

And thanks to a number of dental publications and bloggers hard at work all year, as well, (Dentaltown, DrBicuspid.com, Incisal Edge, ADA News, First Impressions, IDT, to name just a few) we offered links to breaking news, scientific breakthroughs and

happiness_spread2

Incisal Edge magazine conducted a nationwide survey of dentists, then had the results analyzed by a renowned White House pollster and compiled them in an array of infographics so beautiful they are sure to make readers happy. (Incisal Edge Design, Donna Shrader)

insightful surveys (Dentists are really, really happy. Take that, clowns.)

TheDailyFloss is proud to bring you dental-inspired poetry (we’re secretly rhyming rappers here at TheDailyFloss.)

We’ve even visited high-fashion photo shoots (with 40 of America’s best young dentists) to deliver you behind-the-scenes coverage: 2014 Incisal Edge 40 Under 40 Photo Shoot in Greenwich Village, NYC

And our contributing bloggers tackled every topic from:

Daniel S_1374

Daniel Shimansky, a 2nd year dental student at the University of Pennsylvania School of Dental Medicine, hails from Boca Raton, Florida.

* today’s dental education (Meet Daniel Shimansky, a student at The University of Pennsylvania),

* practice management (Thanks to guru Lisa Philp, president of Transitions ),

* yoganomics (Take time to stretch, say team members at Dental Enhancements),

* history (Oh, the things you can learn from Benco Dental’s Chairman, Chief Customer Advocate and collector of vintage dental equipment Larry Cohen)

* success stories (Be inspired by dental practices across the U.S. with Benco Dental Managing Director Chuck Cohen) and more thanks to new guest bloggers thedailyfloss.com welcomes every day (contact MolarMuse if you’d like to contribute at kceruti@benco.com).

Thanks to loyal readers who’ve been with us since day one, and new commenters who join every day. With you in mind, thedailyfloss.com aims to continue delivering an amalgamation of what’s new on the dental scene.

TheDailyFloss.com…. Make it part of your routine. Follow us here every day and on Twitter @The_Daily_Floss

 

Can NuCalm create the ideal patient?

necalm

With four simple steps that take 3-4 minutes, a predictable technology claims to naturally interrupt the stress response and guide dental patients to deep relaxation.

Solace, the maker of NuCalm®, was founded by a pioneering neuroscientist in 2002 with the expressed intent of improving the human experience.

According to its creators, and Chicago practitioner Peter Harnois, DDS,  NuCalm transforms the dental patient’s experience by naturally relaxing the body within minutes.

“No more nitrous, no more valium, no more conscious sedation,” Dr. Harness, President of the

Illinois Academy of Facial Esthetics, Chicago, told abc7chicago.com in a Healthbeat report.

Though it does not eliminate anesthetics, NuCalm offers natural, drug-free, side-effect free, and cost-effective means to creating the ideal patient.

A few factors exhibited:

  • Relaxation
  • Unaware of time and space
  • Physically incapable of having an anxious response
  • Consciousness (can respond to voice commands)
  • Uncompromising health of patients

Seems to good to be true? There’s some science behind it all.

NuCalm calms the brain within minutes by bringing alert beta brain wave function down to the alpha range (first stage of sleep). The system is predicated on neuropsychobiology and neurobioinformatics and was developed over several years by leading neuroscientists.

Learn more: http://www.nucalm.com/index.cfm