Listen. Is that the sound of clean?



Mobile apps can motivate better oral hygiene habits, as demonstrated by the award-winning Brush DJ @BrushDJ, (free toothbrush timer app developed by a UK dentist to make brushing less boring) and the popular Disney Magic Timer App by Oral-B (app featuring 23 Disney, Marvel and Star Wars characters that track progress for kids).

Might the toothbrush of the future inspire better tooth cleaning based on the sound of scrubbing (bristles)?

According to a report in, researchers in Japan have discovered that how effectively we clean our teeth and how satisfied we are with the brushing job we do depends a lot on the sound of the bristles scrubbing against the enamel:

 “In trials with volunteer teeth cleaners, the researchers used a tiny microphone in a modified toothbrush to ‘sample’ the sound being made in the mouth during brushing and to modulate it and then feed that sound back to the volunteer. The study, which is published in the International Journal of Arts and Technology, explains how modulating the brush sound affects brushing effi cacy and satisfaction. The authors found that if they manipulated the pitch, or frequency and loudness, of the brushing sound, they could alter the volunteers’ perception of comfort and accomplishment. They also found that if they gradually increased the frequency as teeth cleaning progressed, the volunteers felt like the process was more comfortable and that their teeth were cleaner at the end of the process.”

Are headphones the answer? Probably not. The report describes a prototype system in which the tooth brusher wears headphones … impractical in the day-to-day.

Bone conduction speaker systems (think: hearing aid technology) might be incorporated into the smart toothbrush so that the amplified feedback loop is created in the mouth.

The sound of scrubbing. Could a Super Bowl commercial incorporating  Simon and Garfunkel be on the horizon?

Monday fun fact: Bone conduction explains why a person’s voice sounds different to him/her when it is recorded and played back. Because the skull conducts lower frequencies better than air, people perceive their own voices to be lower and fuller than others do, and a recording of frequently sounds higher.


That’s a lot of smiles.


285, 889.

As of Friday, Feb. 5, 285, 889 children were set to participate in the American Dental Association Foundation’s Give Kids A Smile® program.

Launched nationally by the American Dental Association in 2003 to support free oral health services for underserved children, Give Kids A Smile day is celebrated nationally on the first Friday in February each year.

According to the foundation, the participation outlook for the year ahead includes:

Number of Events – 1,252
Number of Kids – 285,889
Participating Dentists – 7,102
Other Volunteers – 24,354
If you would like to join the GKAS movement and host your own event, please visit the GKAS Program Planning Toolbox or the FAQ page.
Use and follow the hashtag #GKAS to share your Give Kids A Smile story and photos on social media.
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Drs. Nancy Villa and Cavan Brunsden at the Rutgers facility groundbreaking. The ADA Foundation presented the Jeff Dalin, DDS, Give Kids A Smile Volunteer Award.

The ADA Foundation offers congratulations to this year’s Smile Champion Award winners, Dr. Cavan Brunsden and the New Jersey Dental Association team, winners of the Jeff Dalin, D.D.S. Give Kids A Smile Volunteer Award.

Who needs 30 days? A Kickstarter success story.

One dental family took a leap of faith to help them spread their motto: “Look good, do good, have fun.”

Drs. Casey and Lisa Crafton and their three philanthropic children Gigi, McKenzie and Christopher, launched a Kickstarter fundraising campaign in May, 2015, to raise capital for the promotion of the line of Bracket Ears jewelry (earrings, bracelets, charms, tie tacks, pins) crafted from — orthodontic brackets.

In previous interviews with and Incisal Edge dental lifestyle magazine, the youngest members of the Crafton family shared that in 2002, they created Bracket Ears, LLC along with brother Christopher, and their parents, in Maryland.  Its mission: to give back.

Their goal at the time included finding a way to afford face time with retailers at AmericasMart in Atlanta to the tune of about $17,500 to exhibit.

Dr. Casey Crafton explained the positives and negatives of the process:

“The way Kickstarter works is that companies sell their products at a discount for folks who want to help them reach their goals for a specific purpose.  The scary thing about Kickstarter is that if we do not raise the entire amount we do not get anything.”

Great news for Bracket Ears, the Craftons and the good works they support: In 26 days, well within the Kickstarter deadline of 30 days, they raised $17,800. Phew!

Gigi and Mac (their chief – and only – designers ) have been busy creating an assortment of new products, including a new design for guys and a

 With men in mind: Shiny brackets align on sleek black leather to define The Wanda Leather Bracelet. Available in Silver and Gold, with and without Bling. One size fits all.

With men in mind: Shiny brackets align on sleek black leather to define The Wanda Leather Bracelet. Available in silver and gold, with and without bling.

new division – their collegiate line.   All will continue to enable them more ways to fulfill their mission, which is  raising dollars and awareness for worthy causes.

Want to learn more?

Is it furniture or is it art?

Midmark Artizan® Expressions


Ultraleather™ accents. Bursts of color. Glass shelving.

From traditional to modern, Midmark Artizan® Expressions offers rich and timeless elements for a distinctive appearance that reflects each doctor’s individual style.

Using customer feedback, which confirmed that dental professionals aim to create an overall positive environment for patients, including decor, Midmark created the Artizan Expressions line. The outcome: an ideal balance between expressive design and function.

Midmark Artizan Expressions shown in Modern Style, Perfect Harmony Palette with Sorbet Ultraleather™ upholstery

Midmark Artizan Expressions shown in Modern Style, Perfect Harmony Palette
with Sorbet Ultraleather™ upholstery

Features like the treatment station slim profile midsection with cantilever-forward upper, the central station vanity front, recessed sink, and the Ultraleather™ accents set the Artizan® Expressions line apart.

“The Midmark Artizan cabinets introduce more decorative finishes to a functional piece of dental equipment.  They allows you to create a cabinet design that is custom to your practice and ties into the entire scheme of the office.  No one else in the market offers that type of versatility today,” said Megan Chuzas, Interior Designer, Benco Dental / CenterPoint Design.

Megan and Dr. Husam Bezreh in Vinings, Georgia,  incorporated the line in his practice, Periodontal Specialists of Vining.  Dr. Bezreh noted areas that best shared his vision: “The mixture of gray with bright colors. The simplicity and cleanliness of the chairs and cabinetry.”

For additional detail about incorporation MidMark Artizan Expressions into your design plan, contact CenterPoint Design at 1.800.GO.BENCO.

In the operatory: Midmark artisan cabinets with resin panels on the face as well as Ultraleather upholstery in the mid section of the cabinetry. Orange adds a bright pop to cool neutral tones.

In Dr. Husam Bezreh’s operatory: Midmark artisan cabinets with resin panels on the face as well as Ultraleather upholstery in the mid section of the cabinetry.
Orange adds a bright pop to cool neutral tones.

Learn more as Midmark Product Manager Crissy Treon reviews the innovations in the treatment station and central station:



A photo exhibit of dental dreams.

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A photo exhibition opening tonight, running throughout Dubai Photo Week and extending to March 4 offers an examination of “The Smile.”

Hosting gallery Gulf Photo Plus @gulfphotoplus, offers a glimpse of the exhibit:

“A cursory search of archival images by world-renowned VII Photo agency photographers seems to show we often frown upon smiles in our photographs.

The Smile exhibition brings together images of people smiling – most often a taboo expression in photojournalism – into a collection of powerful images gathered during the most important historical events that have shaped the past 30 years. Compiled as a group, they reveal the astonishing range of human behavior that smiles represent.

Pride powers a smile, power emboldens a smile, we smile to seduce or be seduced. But we also smile when we lie, when we’re scared or anxious. In fact, just one variant of the 18 different smiles recognizes enjoyment, and it’s this universal variant that unites us as human beings.”

VII @VIIPHoto, created in 2001 by seven of the world’s leading photojournalists, now represents 19 of the world’s preeminent photojournalists whose careers span 35 years of world history.

View a photo of the photos included in the exhibition: