Day 1 of 31 to support children

Donation of Dr. Sharp toothpaste to underprivileged children in Haiti through NPHI Country Liason Friends of the Orphans.

One natural oral care company offers its customers the opportunity to make a difference in the life of a child.

For every Dr. Sharp Natural Oral Care product sold online at in the month of October, Dr. Bruno Sharp in Miami will donate $1. Proceeds will support Nuestros Pequenos Hermanos (NPH, Spanish for “Our Little Brothers and Sisters”), an organization that provides healthcare for more than 3,200 children. NPH USA transforms the lives of orphaned, abandoned and disadvantaged children in Latin America and the Caribbean by supporting the homes, healthcare and educational programs of NPH.

Direct donations to NPH may be made at

The company selected the month of October based on its designation as Liver Cancer and Breast Cancer Awareness Month.

Dr. Sharp, who brings together decades of clinical experience combined with a family tradition that spans more than 120 years and four generations of dentists, created a line of products in 2005. Since that time, by caring deeply about the environment and its effect on health, Dr. Sharp and his team have dedicated themselves to providing innovative and proven alternatives to fluoride-based products.


Caption: ‘Gerbils on a train’ video used as part of the Healthy Mouths, Healthy Lives campaign. ‘People spend 15 minutes watching online videos like this one,’ chirps the gerbil. How about 2 minutes to brush their teeth?

IF IT TAKES a village to raise a child, it can’t hurt to enlist a team of cartoon icons, creative educators and generous sponsors to help ensure that child’s commitment to proper oral health as well. This August marked the second anniversary of the launch of Healthy Mouths, Healthy Lives, a campaign from the Partnership for Healthy Mouths, Healthy Lives (a 36-group consortium sponsored by the Dental Trade Alliance Foundation) and the Ad Council, the nonprofit group behind Smokey Bear and Woodsy Owl.

How has it done thus far?

According to an Incisal Edge dental lifestyle magazine report:

“Consumer research after the first year of advertising showed a significant change in people’s awareness of oral health and their brushing habits,” says Gary Price, president of the DTA. “Since that’s the point of the whole campaign, we were excited to see such positive results.” The initiative, the first oral-health program in the Ad Council’s 72-year history, has also exceeded the organization’s averages for both public awareness of the message after one year and donated media (having logged 53 percent recognition nationwide and $55 million, respectively).

The Ad Council created Toothsavers, an app that debuted in the iTunes store’s Kids section this May. The game, in which an evil sorceress bent on universal tooth decay must be stopped, has been downloaded more than 100,000 times. A partnership with Scholastic led to educational kits distributed to 125,000 pre-K through first-grade teachers, materials that have reached nearly 4 million children nationwide. The Ad Council also set up a Web site,, which offers a collection of two-minute videos (starring Elmo, Bugs Bunny, Daffy Duck and other animated stars) that kids can watch while they brush morning and evening.

Price is ebullient about the success of the campaign so far, and equally bullish about its prospects. “The message is aimed at increasing the oral-health literacy of a generation of kids,” some 16 million of whom suffer from tooth decay, he notes. “It’s encouraging that so many people want to help.”

For more information, visit or

Excellence is one workshop away


On Wednesday, Oct. 8, Alan G. Robinson, bestselling author of Ideas Are Free will hold a half-day workshop, “Maximizing Improvement, Lean, and Innovation in Your Organization,” at Benco Dental headquarters in Pittston from 8:30 a.m. to 12:30 p.m. Registration will begin at 8 a.m.

The workshop will focus on businesses becoming lean, or excellent in any aspect of performance, via the ability to tap into and maximize frontline employee ideas, creativity and innovation. Workshop attendees will learn how to maximize their company’s current idea system or create one that works and how to increase impact, corporate creativity and innovation within their organization. They also will discover the six elements of corporate creativity and how to implement them; acquire new ways to implement lean into their organization; and review real world corporate examples and their results using Robinson’s combined system.

The Family Business Alliance at Wilkes University will host Alan G. Robinson, bestselling author of Ideas Are Free, at the Benco Dental event, and another at the Penn State Worthington Scranton Campus on Tuesday, Oct. 7.

Both events are free and open to the public. Advance registration is required. To RSVP, please contact Lorna Galliford at or call (570) 408-4590 for more information.

Benco Dental is the largest privately-owned dental distribution company in the United States, offering a full array of supplies, equipment and services to dentists across the nation. Founded in 1930 by Benjamin Cohen, the company has remained family-owned and focused on its unique mission to ‘deliver success, smile after smile.’

On Oct. 7 at the Penn State Worthington Scranton Campus in Dunmore, Robinson will present “The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas” based on his book of the same title. A light reception and registration will take place from 5:30 to 6 p.m. in the Business Building, Hawk Lecture Hall. The lecture presentation will follow.

Lecture attendees will learn how to maximize frontline employee talent to help grow and improve their company, discover proven concepts to unlock up to 80 percent of their organization’s potential for innovation and discuss real examples of organizations that implement these systems and their results.

Robinson specializes in managing creativity, ideas and innovation and is the co-author of seven books which have been translated into more than 25 languages. His bestselling book Ideas Are Free was named Reader’s Choice by Fast Company magazine and one of the 30 best business books of 2004 by Soundview Executive Books. It was also featured on ABC World News and CNN Headline News.

Robinson has advised more than 250 organizations in 20 countries on how to improve their performance. He has served on the Board of Examiners of the United States’ Malcolm Baldrige National Quality Award and on the Board of Examiners for the Shingo Prizes for Excellence in Manufacturing. He currently teaches at the Isenberg School of Management at the University of Massachusetts. He received a doctorate in applied mathematics from the Johns Hopkins University and a bachelor’s and master’s degree in mathematics from the University of Cambridge.

The Wilkes University Family Business Alliance was developed by regional business owners and is a member-driven organization that aims to enable local family businesses to maintain and grow a profitable business and successfully transfer management and ownership to the next generation. The alliance provides its members with executive educational programs, enhanced networking opportunities with fellow family business owners, a forum to discuss common issues and concerns, and exposure to nationally recognized experts to ensure that the businesses’ needs are constantly identified and addressed.

Warning: Healthy treats not so beneficial

Fruit Smoothies

Some studies show that raisins or cereal bars and drinks like smoothies or fruit juices can be as damaging to teeth as soda, according to a recent report in

Many treats that claim to be healthy options may contain excessive amount of sugar or high acidity levels, which cause enamel damage.

There are cases where children end up with some type of tooth decay, even though the child’s parents took measures to prevent it.

This information shows that water may generally be the best beverage for children to drink, even instead of apple juice. The problems will likely be exacerbated if the child doesn’t visit the dentist on a regular basis.

For the full story:

Seven freebies to help you live app-ily ever after.

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