Show PRO-SYS™ your smile and win


Just when you thought selfies couldn’t get any more viral, oral care brand PRO-SYS plans to deliver a prime selfie ProSys_selfie_contest_infoKelsiopportunity at the Greater New York Dental Meeting in November (November 28 to December 3), complete with a chance to win $500 in prizes.

Anyone attending should visit Booth #1734 at the GNYDM for a PRO-SYS@ Smile Shot and a chance to win $500 in PRO-SYS™ products.

If you’re not able to attend the GNYDM, no worries, your smile can still compete:

1. Take a selfie (double entry if you have a PRO-SYS™ product in the photo).

2. Post your PRO-SYS™ smile to the PRO-SYS™ Facebook page #PROSYSSMILE or email your entries to

All images received by December 15, 2014 will enter you to win.


Begin November in Indian Wells, California

Hyatt Regency Indian Wells Resort & Spa in California will host the 2014 DTA Annual Meeting

Dinner featuring Pulitzer Prize winning author and historian, David McCullough, Tesla test drives and sunrise yoga – activities aimed to welcome the dental industry to the 2014 Dental Trade Alliance Annual Meeting.

Hosted November 3 through 7 at the Hyatt Regency Indian Wells Resort & Spa, Indian Wells, California, the conference will begin with A Women in Business Network Dinner.

Opening the November 5 business meeting: Dr. Marc B. Cooper, private periodontist, and author of seven successful books, whose electronic newsletter reaches thousands of subscribers in 31 countries.

Find out more about the DTA’s program of  business speakers who aim to provide tangible take-home tools:

Put your money where your mouth is?

Photo courtesy Reinast

The Olympic Torch Cauldron. World’s lightest bicycle. The body of Apple’s PowerBook line. SR-71 “Blackbird” war plane. The Reinast toothbrush?

It was only a matter of time before a new use for the fourth most abundant, yet difficult to isolate metal came to light in the form of a luxury dental product.

Released in 2013 and touted by its creators as the “first everlasting hygienic toothbrush” this marvel of German engineering took more than four years to create and starts at  $4,320.

In an interview with, Reinast designers explained the inspiration behind its curvaceously designed handle: a miswak branch, which presented as one of the earliest forms of tooth hygiene in ancient Egypt.

Reinast custom built a diamond-embedded version of the toothbrush for a Middle Eastern sultanate, according to’s report, in line with the toothbrush creator’s vision for its ideal purchaser, as described by Chief Technology Officer Dr. Djorde Djokovic:

“The type of client we have in mind and are currently selling to are those with an incredibly high net-worth. People who have their own yachts, people who have their own private jets—it’s for people who can spend this amount of money on a product they deem beautiful. And one that doesn’t exist on the market elsewhere.”

To view an illustration of how many standard toothbrushes you could buy for just the initial cost of the Reinast Luxury Toothbrush, visit:

Learn the hygienic and medical advancements of its antibacterial properties and experience the luxury of it presentation at:

DTA members and attendees of its annual meeting Bidding for Good


The 2014 Dental Trade Alliance (DTA) Foundation Silent Auction is now open online until November 6, 2014. The live event (final 2 hours of the auction) takes place on November 6, from 6 – 8 p.m. PST at the DTA Annual Meeting. One hundred percent of the auction proceeds will go to the DTA Foundation to help fund these promising initiatives: broadening oral health care awareness and access for those in need; funding innovative programs designed to improve access to oral health care, recognizing academic excellence and a commitment to community service, among others.

DTA members can participate in the auction even if not attending the DTA Annual Meeting. With internet access, members can bid in the auction until it closes at 8 p.m. PST on November 6, 2014.

“Bank of America Practice Solutions’ sponsorship shows their commitment to the Foundation and its goal to broaden oral health care awareness and access for those in need,” said DTA Foundation Executive Director Laura Doyle.

FInd out how to become and participate at

Great minds are invited to innovate


The Lucy Hobbs Project™ introduces an Innovation Team event at which attendees are invited to help shape the future for female dentists. On Friday, November 7, at Benco Dental‘s CenterPoint East home office in Pittston, Pennsylvania, industry developers, including the KaVo Kerr Group, invite dental industry professionals to share ideas and feedback on current equipment and help design products to better meet dentists’ needs.

The Lucy Hobbs Project™ empowers women in dentistry to drive change and deliver success through networking, innovation and giving back.

Registration is limited, so early sign up is recommended. Register at:

There is no fee for this event. Please note: Benco Dental is compliant with all Sunshine Act policies and procedures.